ZOOMARK
ADVANTAGES OF DTC -
THE DIRECT TO
CONSUMER TREND
By Mainsh Sharma*
E
-tailing has seen a
signifi cant rise in
India in the past few
years. Consumers nowadays
shop online and through
e-market websites in addition
to brick and mortal stores.
E-markets have grown and
developed to such an extent
that multinational giants
like Walmart (through its
acquisition of Flipkart) and
Amazon have invested heavily
in the Indian market.
Th e size of the Indian pet
care market is estimated to be
around $400 million. In certain
urban markets, the overall
contribution of online sales is
as high as 50% of the overall
pet sales. Some of the most
prominent e-commerce stores
that have cropped up in India
in recent years that have taken
the domestic market by storm
are:
dogspot.in : Founded by Rana
Atheya, this e-commerce portal
is a one stop shop for all your
pet needs. It not only off ers
all kinds of pet merchandise
but also provides a wealth of
information on topics such
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Creature Companion | • Noida