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US$200 million in 2011. Th e
growth between 2014 and
2015 was about 26% which is
expected to grow at a similar
pace. And the food market in
the Asia Pacifi c was valued at
688.6 kg million in 2013 and
is expected to reach 803.3 kg
million till 2020 at an annual
growth rate of 2.1% from 2014
to 2020.
In metropolitan cities, pet
industry will be a huge success
because more and more
people in metropolis cities
are adopting or buying pets,
not as a status symbol but as a
companion. And the growing
number of pets has led to a
growing number of allied
services around pet and pet
parent. Attractive pictures of
the furry companions shown
on social media and other
platforms have also contributed
towards the demand and spend
in the pet market. It is two way
growth- consumers as well as
entrepreneurs.
Satellite services growing in
numbers is making youth
indulge more in pet industry.
Th ere are services which are
mobile, such as grooming,
home delivery of fresh
organic foods, home visit
by vets etc. Th is process is
effi cient and provides ease
to the pet parents. Comfort,
aft er all, is what every person
wants. E-stores are growing
in rapid number, that off er
accessories starting from
basic ones to the most stylish
and luxurious ones. Online
websites like Amazon have also
helped people to access other
countries market. Another
segment which has seen rapid
growth is pet health care, with
an increase of more than 50%
in vets and veterinary clinics,
with some off ering mobile vet
clinics.
If compared to other parts
of the world, India has a
huge potential of being the
biggest consumer of pet-
related products and services.
We see new start-up ideas
and businesses blooming
geographically in India. People
are expanding this fi eld.
Services like pet boarding and
pet-friendly cafes are becoming
very popular in metro cities
like New Delhi, Mumbai,
Bengaluru and Hyderabad.
One of the main reasons
for such a boom in the pet
industry is that, there is a dog
license fee in diff erent part of
As compared to other countries, we have
65% of our population which is nearing the
age of 35 and it is expected that, in 2020, the
average age of an Indian would be 29
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Creature Companion | • Noida
the world, in China you have
to pay $42 annually, Germany
has dog tax, in the Netherlands
you have to pay based on the
number of dogs; but in India
there is no tax or fees which
is levied upon people. Gist of
the matter is that Indian Youth
moving towards urbanisation
is the leading cause of the
upsurge in the Indian pet
industry.