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International Edition 1) Pet food- covers 2/3 of the market. Major players being Mars International and Royal Canin India. Royal Canin manufactures and supplies both dog and cat food across the globe; whereas Mars International manufactures pet food under its global brands Pedigree and Whiskas. Th e average selling price of snack treats and food being the highest in the Asia Pacifi c. According to a recently published research document by TechSci Research Report, 'India Pet Food Market Forecast & Opportunities, 2019', the Indian pet food market is projected to surpass USD 270 million by 2019. 2. Pet accessories- just as people are fond of dolling up themselves, they want the same for their pet. Cute is the trend which never ceased from people’s mind. Th ey want their pet to always look adorable. A research report says that "Th e Global Pet Accessories Market is poised to grow at a CAGR of around 6.2% during the forecast period 2015 to 2025.” People purchase pet bowls, collars, pet beds, diff erent styles of clothes/costumes, leads and harnesses custom made for not harming the pets’ ears from music, toys, strollers and the list can 2019 be never ending. Th e main global players are Bayer, Ferplast, Petsafe and Hartz Mountain. Th ere are others as well, you can look for them online. 3. Pet grooming- people are opting for luxury for their pets. 80% of the pet parlours have a plethora of grooming services that human parlours have. Such as, body massage, pedicure, nail clipping and art, spa, hair styling and what not. Th ere are known companies such as Johnson's Veterinary Products and Fresh n Clean which produce pet grooming products. You can look for other pet grooming products online if you wish to use them at home on your own. 4. Pet health care- as youth is getting more urbanised and modernised, they want better quality in pet health care. Th ey do not wish to compromise anywhere. Companies like Zoetiss, IDEXX Laboratories, Henry Schein (HSIC) etc have been rigourously researching on vet health care and producing medicinal remedies for pets. Another study by Euromonitor International said that the Indian pet-care market has increased by more than double from US$77 million to 17 Creature Companion | • Noida