Internet Learning Volume 5, Number 1, Fall 2016/Winter 2017 | Page 23

Internet Learning reaching their full potential as practitioner scholars. Forty percent agreed the website promises were clear to accurate. This is further broken down by persona in Figure 1. None responded very distorted and not accurate. Figure 1. Degree of website promises met by persona The only explanation for this is that the promises may not hold as much value since these customers are accomplished scholars (Figure 2). In sum, more than 50 percent of respondents in both Questions 5 and 6 agreed that the promises made via the website and the center were generally accurate and were kept. Figure 2. CLSER department promises made, promises kept by persona When asked whether CLSER department itself (not referring to its website) strived to accomplish such promises of publishing and research assistance, B and C personas compared with Persona A agreed approximately 2:1 that such promises were adequately kept. Question 6 asked, Based on perceived promises that CLSER could assist you in meeting your scholarly and professional development needs, please rate the degree of how well the CLSER department strives to accomplish such promises. These promises were differentiated from the CLSER website. These are based on the perception of the Center itself. Once again, three skipped the question, 20 responded. Of the 20, half agreed that perceived promises were adequately kept. Three responded to well-kept and two very well-kept. Regarding persona, those with the most publishing experience less likely agreed that promises made were kept. Question 7 asked what CLSER website improvements, if any, would affiliates feel are needed? Opposed to many new website design techniques calling for less is more with simplistic navigation and fewer words per page affiliates labeled as Personas B and C, those with lessor publishing experience or no publishing experience requested more page details and more interactive opportunities that lead to camaraderie. Those with more publishing experience, Persona A, wanted less detail per page (see Figure 3). Figure 3. Website improvement by persona 22