Internet Learning Volume 4, Number 1, Spring 2015 | Page 122

Internet Learning Journal – Volume 4, Issue 1 – Spring 2015 again collaboration, a term not readily associated with the scholarly definition of immediacy. This study provided an operationalized definition of online immediacy based on the immediacy vocabulary scale and the content analysis methodology. Other researchers may want to incorporate this scale and methodology or refine it based on the mediums sampled. Other scholarly concepts that researchers may want to track in the practice of online education may include andragogy itself. Another aspect of standardization of terminology, the standardization of the principles and methods of terminology is the task of an international organization such as ISO, who makes unified guidelines and principles for work in terminology so as to achieve a coherent approach and to improve communication (as cited in He, 2004, p. 88). Consequently, higher education leadership as well as educational publishing leadership may want to join forces with the International Organization of Standardization (ISO) to study ways to improve consistency in higher education terminology usage and categorization. Other organizations including the Library of Congress that categorizes books also may need to enter into a dialog with ISO, authors, and publishers. REFERENCES Alred, G. J. (2006). Bridging cultures. Journal of Business Communication, 43(2), 79-88. Arbaugh, J. B. (2001). How instructor immediacy behaviors affect student satisfaction and learning in web-based courses. Business Communication Quarterly, 64(4), 42-54. Arnold, D. L. (1993). Faculty perceptions of the scholarship and utility of writing collegelevel textbooks. Publishing Research Quarterly, 9(2), 42-55. Bender, T. (2003). Discussion-based online teaching to enhance student learning: Theory, practice and assessment. Sterling, VA: Stylus. Bleiklie, I., & Powell, W. (2005). Universities and the production of knowledge— Introduction. Higher Education, 49(1-2), 1-8. Brown, A. (2006). Learning from a distance. Journal of Property Management, 71(4), 42. Brown, R. (2007). How to teach online. Brooklyn, NY: ShortandSweetBooks.com. 120 !