International Wood International Wood 2017 | Page 48

Why Wood?
Whether you’re headed out shopping or to
grab a bite to eat, wood is everywhere. The current
trends in retail and restaurant design involve wood as an
integral part of the design. The question is – why?
WOOD IS GOOD FOR OUR WELL-BEING
Design and psychological studies have shown that people are drawn to spaces where
wood is used. Retail spaces and restaurants emphasizing natural wood tones are
seen as warm, comfortable, and inviting. Studies* have even shown that wood in
your environment reduces stress levels and physically reduces blood pressure!
Combine the soothing effects and inviting atmosphere of wood and it’s no sur-
prise that it’s trending as a key component of design right now.
Yarrow Whitman, design lead for the Mid-Atlantic region of Whole Foods adds,
as a designer she prefers solid wood for interior applications because it creates a
positive and inviting atmosphere. “Wood adds an authenticity and depth of design
CONTINUED ON PAGE 50
THE WYNNEWOOD WHOLE FOODS STORE HIGHLIGHTS RECLAIMED WOOD ON THE
INTERIOR, JUXTAPOSED WITH TEAK FOR THE EXTERIOR SEATING AREAS.
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INTERNATIONAL WOOD