International Wood International Wood 2017 | Page 21

“HENRYs are drawn to furniture that tells a story, makes a statement or represents some sort of intrinsic value, whether that’s due to the artistry of the design, the cut and fabrication of the components, or the innate properties of the wood itself.” CATINA SUAREZ ROSCOE, PRESIDENT OF THE AMERICAN SOCIETY OF FURNITURE DESIGNERS an entirely different life before they were turned into furniture; slabs and live edges that emphasize a tree’s natural contour and the phases of its life; and of root structures that exhibit an organic sculpture designed by Mother Nature.” Roscoe says. “Lower grades of wood spe- cies such as wormy chestnut or elm that show knots, pinholes, imper- fections or other character marks have great appeal. And woods that darken and patina with age, such as cherry, are prized also.” “Even the chatter marks from a planer can add character to a piece and can serve as an artistic element that contributes to its value and connotation, telling a tale that goes beyond simply what it looks like to what it evokes, where it came from and what it experienced before it was a piece of furniture,” said Conrad. “Young, hip consumers with buying power are bringing an entirely new kind of awareness to furniture design, and making it a really exciting time to be a designer,” said Roscoe. IW The term HENRYs is taken from research and a short marketing book, “Home for HENRYs” by Pamela N. Danziger. Going the extra miles to have what you need. Phone: [phone] FAX: [phone] Market Street Marcus Hook, PA 19061 www.alanmcilvain.com [email protected] INTERNATIONAL WOOD 21