BR-111 Foundation funded schools offer an array of services for under-privileged children from areas surrounding their mills .
Photo printed with permission by BR-111 exotic hardwood flooring
What are the threats to today ’ s forests ?
Legal and illegal forest conversion for charcoal production , cattle ranching , and for agricultural pursuits , such as soybeans , are the biggest causes of deforestation .
What is the best opportunity for the future of forests ?
Sustainable , legal trade in forest products offers material and financial benefits to developing countries .
Do it Right
There ’ s been an evolution of business thinking from the iconic advertising tagline of “ just do it ” to “ do it right .”
The model of doing business as usual is a thing of the past . Today , a growing population of pressure groups are striving to hold businesses to higher standards and consumers are becoming more driven by their conscience in their purchases – whether it ’ s buying fair trade coffee , products manufactured under moral labor standards , or green-friendly production .
The practice of “ doing it right ” presents a tremendous opportunity for the imported wood products industry because we have many great stories to tell . Proudly telling these stories is particularly important in the current climate where many seek to mislabel our industry for market advantage or misguided policy .
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