International Wood International Wood 2006 | Page 38

Certainly, the use of imported woods
adds to the quality and style of today’s
wall panels. The variety of species and the
accessibility of materials make imported
wood an excellent fit for this evolving and
growing industry.
Photo courtesy of American Pacific Inc.
As a result, natural materials are very desirable for those who are
investing in their nests. From flooring, textiles, and fixtures to hardware
– homeowners are incorporating natural elements in their interior design
anywhere possible.
McClendon continues, “The market is increasingly seeking these
products for their design versatility in color and pattern. From manufac-
tured housing and RVs to store fixtures, wood panels featuring imported
wood are in great demand.”
Demand in the United States for alternative wall treatments to paint
is increasing at the rate of 5.7 percent annually. As Americans are on
the look out for new, natural coverings for their walls, wood paneling is
poised to gain not just renewed attention but market share as well. There
is plenty of room for growth in the $1.9 billion wall covering industry.
Wood paneling is benefiting from the current trend toward natural
home décor. The selling point is quality, variety, and customization. It is
a high-end product with a perceived value that makes it worth the in-
vestment for any homeowner wanting superior quality and style in his or
her home. The look of wood blends beautifully with other home mate-
rials, making it a viable option in nearly any room.
With technology, modern paneling can be created in any color and
style to accommodate high ceilings, unique configurations, and custom
spaces. Wainscot, 2 inch or 4 inch beaded boards, rustic, or formal panels
– the possibilities are endless.
38 i m p o r t e d
wood