International Wood International Wood 2005 - Page 21

“We are always improving our ability to reach the cabinet companies,” says John McNulty, who heads Pentco’s sales, mar- keting and product development. “If we can sell them on the quality and value of our work, their enthusiasm and the sales tools we provide them with will influence designers working with the developers.” The company’s product design continues to evolve with changing consumer tastes, McNulty says. Postformed doors are still a mainstay, and exotic veneers are catching more attention from both designers and consumers. Although Pentco uses a small number of natural hardwood veneers, most of the company’s Fullwrap Euro-style doors are surfaced with engineered veneers made from obeche and Italian poplar. The logs are harvested and sliced into veneer, and the veneer leaves are then carefully dyed to different tones and glued back together. The newly created blocks are then recut in such a way that the finished veneer is a convincing rep- resentation of other higher-value species, from oak, maple and cherry to zebrawood, bamboo and Macassar ebony. All of Pentco’s veneers are created by the Italian company Alpi and sold in North America by Brookside Veneers. “Our most popular designs still revolve around the engi- neered woodgrains, with some solid colors sometimes mixed in to create a crisper look, says McNulty. Designers are gravi- tating toward darker woods like wenge and Macassar ebony. Most of the company’s Fullwrap Euro-style doors are surfaced with engineered veneers made from obeche and Italian poplar. IMPORTED WOOD 21