International Wood International Wood 2005 - Page 20

High-Fashion Veneers MAKE HIGH-END KITCHENS P entco Industries is a pioneer in making high-end Euro-style cabinet doors and drawer fronts. The company has also been successful in blazing a trail right into the heart of de- signer specifiers, by learning to speak their language and meeting them on their own turf. Based in Vancouver, Canada, Pentco built its reputation creating doors and drawer fronts on the cutting edge of kitchen fashion trends, surfaced with exotic engineered veneers, the latest HPL designs and paint. Advanced postforming techniques and custom-designed hardware complete Pentco’s trademark upscale products. By putting together great sample kits for its reps and kitchen manufacturer customers and encouraging the use of its powerful website (www.pentco.com), Pentco has engineered a sophisticated template for presenting to architects, designers, and developer specifiers. As evidence of its success, Pentco doors and drawers are found in high-end, high-rise residences all along the western sea- board, and increasingly in metropolitan areas further east. 20 IMPORTED WOOD