International Wood International Wood 2005 - Page 13

“We take as many opportunities as we can to use our global leverage to maximize the value chain.” BRIAN ROBINSON CHP HPVA Island Ad 070704 the birch ends up as a drawer side or possibly as a com- ponent for cabinet fronts.” Plywood is an upgrade over particleboard/MDF in some of the company’s brands, like Aristokraft, Schrock and Capital Cabinet. In other brands, like Decorá, plywood is standard. “We take as many opportunities as we can to use our global leverage to maximize the value chain. One of the main advantages to using imported wood is, naturally, cost. When domestic species are experiencing a cost escalation, such as maple is this year, imports help us keep our costs in line. And if we’re adding value to the product, we benefit from the lower labor rates in some other countries.” No matter where the lumber comes from, Robinson says MasterBrand customers will experience the same superior product the company is known for. “As a consumer, you should not be able to perceive any difference in the quality, because there is none. The specifications are the same, wherever components are purchased. We have partnered with academic insti- tutions in the Far East to develop sources of lumber that are price competitive without compromising the A 7/7/04 GLOBAL WOOD 4:50 PM PA N E L Page 1 C O M PA N Y Providing A Consistent Source For Walls Prefinished Paneling Hardwood Veneer Paneling Solid Wood Planking Aromatic Cedar Closet Liners Underlayment SureFloor Plus Underlayment Decking CHPI Executive Decking Cut-To-Size Furniture Components Cabinet Components UV Coating Diamondized UV Finishing Plywood Domestic Hardwood Import Fancy Hardwood Import Hardwood Unidirectional Hardwood Platforms Operating Facilities CHPI Wood Bridge, Inc. 201 Dexter Street West 57433 Nagy Drive Chesapeake, VA 23324 Elkhart, IN 46517 Phone: 800-446-8162 Phone: 574-294-3557 Fax: 757-543-4335 Fax: 574-294-2667 IMPORTED WOOD 13