International Focus Magazine's 2016 Media Kit 2019 iF Media Kit DIGITAL | Page 7

OUR READERS
Affluent
Average household income: $244,000
Average net worth: $1.85M
Average value of home: $750K
Well educated
94% have completed some college
78% have one or more college degrees
30% have graduate degrees
Established decision-makers
Male: 75% | Female: 25% | Average age: 51
Invested in their home
92% are homeowners
22% own a secondary/vacation residence
Frequent travelers
91% have a valid passport
51% traveled abroad in the last 12 months
Frequent diners
42% spend $250 or more dining out