International Focus Magazine's 2016 Media Kit 2019 iF Media Kit DIGITAL | Page 4

INTERNATIONAL FOCUS
2019 Media Kit
MAGAZINE EDITORIAL
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Every issue is an international adventure!
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living
Although Israel is geographically a small country, it is a major international
contributor to technology, medicine, culture, humanitarian efforts, and
has Nobel prizes in medicine, chemistry, economics, physics and literature.
This article focuses on a few of the many Israeli contributions to our life-
style, business, and culture. For example, did you know?
1. What are some of the Israeli con-
tributions to agriculture?
Israeli Contributions:
DID YOU KNOW?
By Susanne Rothschild, MBA, PMP
President of The Rothschild Corporation
38 iF Magazine | July 2018
Both clean air and clean water are es-
sential ingredients for life. In Hous-
ton, Texas, citizens enjoy hot show-
ers, drinking tap water, and watering
their lawns. Challenged by limited
fresh water resources, Israeli research
and manpower searched for solutions
to water shortages. Through their
research, they found innovations
in recycling water to irrigate crops,
drip irrigation, water conservation,
desalination, and leading-edge tech-
nologies are producing clean water. A
major percentage of Israeli drinking
water comes from desalination. Here
are a few examples of Israeli compa-
nies that have a global impact: Ne-
tafim invented drip irrigation based
on an engineer’s discovery that an
abnormally large tree growing in the
desert was fed by a drip in a water
pipe. IDE has become a world leader
in desalination technology and now
also works with wastewater treat-
ment. Tahal Consulting Engineers,
Israel’s largest water engineering
firm, has made major contributions
to water resource management, sew-
age and sanitation, environmental
protection, marine engineering and
more. Aqwise Water Technologies,
Ltd. is a world leader in innova-
tions of wastewater treatment and is
working with Mekorot, Israel’s wa-
ter company, to address nitrate con-
tamination in drinking water. Israel
is now recognized as a leader in clean
water technology.
2. What are some of the Israeli con-
tributions to medical research?
Although there are many contribu-
tions, here are a few highlighted in
http://www.unitedwithisrael.org.
• The biological pacemaker
• Stem-cell technology to regenerate
heart tissue
• First full computerized diagnostic
instrument for breast cancer detec-
tion
• Development of heart pump syn-
chronization device
3. What are some of the Israeli
contributions to humanitarian aid?
Although there are many contribu-
tions, here are two examples from
http://fellowship.ifcj.org/.
• The Hadassah Medical Center in
Israel received the Nobel Peace
Prize in 2005 for its treatment of
all patients, regardless of religious
and ethnic differences.
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