International Focus Magazine's 2016 Media Kit 2019 iF Media Kit DIGITAL | Page 2

INTERNATIONAL FOCUS
2019 Media Kit
10 REASONS TO CONSIDER
MAGAZINE ADVERTISING
1 An ad in International Focus magazine gives you
both a print and a digital ad.
2 Magazines show the highest return on ad
spends.
3
4
5 Print magazines inspire readers to take action.
6 81% of those surveyed preferred reading print
on paper versus print on an electronic device.
They enjoyed not having to scroll.
7 Readers preferred print over digital because
they didn’t have to worry about spam and virus-
es or cybercriminals.
8 Millennials are one of the largest proponents of
print.
9 Eight out of 10 America adults would rather
read magazines in hard copy than online.
Print is best at increasing brand awareness.
With print media you’re able to direct your ads
to highly targeted audiences.
10 Digital ads come and go; print ads have staying
power.