delegates about opportunities avail- able in Houston. United Kingdom In July 2017, Mayor Turner led a trade and investment mission to the U.K. accompanied by President and CEO of the Texas Medical Center (TMC) Bill McKeon among oth- ers. Following the mission, which included meetings to discuss educa- tional and medical collaboration, the team at the British Consulate Gener- al in Houston and the TMC worked for months to create the BioBridge, which establishes a life sciences and technology marketplace for emerg- ing technologies. Now start-ups in the UK and in the TMC will have a point of entry into new markets abroad and a support system to help them successfully navigate doing business in the UK or the US. Above: Mayor Turner and London Mayor Sadiq Khan meet during the trade and investment mission to the U.K. Could your business benefit from joining a trade mission? Above: In an official signing ceremony, along with the Mayor of Halifax Mike Savage, Mayor Turner officially welcomes Executive Mayor of Cape Town Patricia de Lille to the World Energy Cities Partnership Above: Mayor Turner signs a Memorandum of Understanding with the Mayor of Beijing 28 iF Magazine | January 2019 The best-qualified companies for missions represent industries that have products and services that are suited for a targeted international market. Trade mis- sions are most often organized in cooperation with a chamber of commerce. For example, the Greater Houston Partnership and City of Houston Mayor’s Office of Trade and International Affairs collaborate on many occasions to produce trade and investment missions that open doors for Houston-area compa- nies while at the same time forging stronger rela- tionship between City of Houston leadership and high-level government officials abroad. The Greater Houston Partnership and bilateral chambers are ex- cellent organizations through which to gain knowl- edge of international markets and to participate in missions. The Mayor’s Office of Trade and Interna- tional Affairs lists a number of bilateral chambers on its web site - https://www.houstontx.gov/motia/ BusinessResources.html. You may also follow the office on Twitter and Facebook to obtain more in- formation about missions Mayor Turner leads abroad.