business
E
READING THE TEA
LEAVES OF SUMMER
RADIO LISTENING
RADIO FORMAT OF THE SUMMER
30 iF Magazine | July 2017
CHR — Contemporary Hit Radio
Source: Nielsen
Here are the winners from the
past five years by percent of in-
crease in overall audience share
(persons 6+).
ach year during the
summer, radio ha-
% increase in summer audience listening share
bits change and
certain formats see
a seasonal increase in audi-
ence that’s unique to the warm
weather months. And each
year, Nielsen tracks these de-
velopments by naming the for-
mat that grows its audience the
most the format of the summer.
0
1
2
Pop CHR
3
Country
4
5
6
% Increase
Classic Hits
Classic Hits
7
8
Classic Rock
9
10