International Focus Magazine Vol. 2, #1 | Page 21

The world SME expo featuring Hong Kong International Franchising Show, features more than 400 exhibitors with half of them from Hong Kong and mainland China, the other half from everywhere in the world. The show attracts over 10,000 visitors in a three-day period, with one third from Asia (outside of Hong Kong and mainland China), North America, Europe, Australia and New Zealand, Middle East, Central & South America, and Africa. The World SME expo has two thematic zones: the Opportunities Hall features China market and overseas market, where trade promotion organizations and private enterprises share the latest local opportunities to visitors from around the world; the Solutions Hall features IT support & e-Business solutions (such as e-tailing, web designing & hosting, search engine, e-marketing and other IT support services), operational support, (including consulting, marketing, legal, accounting, logistics, freight forwarding, etc.) and government and institution support. Participates of the HITDC delegation has built relationship with service providers at the Solutions Hall and has opened their eyes for possibilities in the Opportunities Hall. The InnoDesign Tech Expo also had two thematic halls to showcase the best of the technology design to visitors. The Trade halls featured design, branding, creative and tech start-up, global invention, as well as tech for business – the 3D printing solutions, Applied business technology, Digital & Interactive marketing solutions, environment Technology, IP trading and R&D, etc. The Inspiration Hall featured brands of inspiration, design iF Magazine | www.iFMagazine.net 21