International Focus Magazine Vol. 1, #3 | Page 30

business How Does International Cultural Practices Impact Communication? By Susanne Rothschild President of The Rothschild Corporation, and J.D. Thomas, International Training Consultant How does international cultural practices impact effective communication in Houston business, lifestyle, and culture? Differences in body language, cultural norms, styles and behaviors can transform the meaning and perceptions resulting in cross-cultural miscommunication. How can you apply this understanding in your life? Universal Drivers of Behavior Worldwide, people are driven by three foundational desires: to be accepted (connected, loved, approved), to be safe and secure, and to have control. The desire to be accepted is expressed by gestures and practices demonstrating respect such as bowing, smiling, extending or not extending a hand to shake hands, and making or not making eye contact when speaking with those in authority. The desire to be safe and secure can be expressed in many ways such as choice of dress and maintaining accepted personal space with those with whom you are speaking. The desire to have control can be expressed by body language that is open and trusting or guarded and closed. However, international cultural differences can color and change 30 iF Magazine | September 2016 meaning and individual perceptions. The key to cross-cultural success is to develop an understanding and deep respect for the differences. Silence from subordinates or associates can have many conflicting meanings such as agreement, compliance, disagreement, resistance, or fear. Considering the cultural expectations and applying emotional intelligence can help you explore the reason for the silence and how to address it effectively. Does the person feel safe in speaking openly? Is the person seeking approval or acceptance by being silent to show support? Or, by silence is the person seeking control through passive resistance? For example, when some women get very quiet, it could mean that they are uncomfortable or unhappy with another’s behavior.