food baskets, have been edged out buy today’s trend leaders, grass-fed meat products.
Food commercials look particularly appetizing when gooey,
melted cheese covers meat or pasta as steam rises in slow
motion, between the fronds of a fork. Despite being a pungent food, cheese holds court as the fixer of all recipes and
reigns supreme over all other ingredients in the “more is
better” category of gifts.
Nielsen reports that US consumers spent over $20 billion
each year with more than half of that money going to chocolate gifts. Swiss chocolates, particularly Sprungle have long
been the hallmark of chocolates, worldwide.
Beverages: Coffee and coffee-related gifts are perfect for
offices. Newer trends include tea, artisanal liquors and
brews.
With purple foods as the most popular choice, wines such as
Cabernets are the most popular choice. Sending a bottle of
wine is the classic gift provided you know that the client has
no reason to avoid alcohol. Remember that some clients
might have personal or religious reasons to avoid alcohol.
Did you know you could buy halal wine?
lent use and leather bound annual calendars more obsolete,
pens are still considered apropos & are the second most
popular promotional item.
The important key factor in
choosing pens as promotional
items is to use one that stands
out from the rest. Scented,
lighted, bouncy, highlighter enhanced, stylus, USB connectors,
laser pointers, flashlights, multipurpose
pens are popular because they are easy to carry,
visible useful and can be molded to look like syringes,
screwdrivers or any other shape, to fit various industries.
However, the leather wrapped pens sets stand apart as versatile corporate gifts for all.
Golf: Recently, Nike announced it is exiting the golf busi-
ness as interest has waned. However, USA Today reports
there are still 27.1 million golf players in the US, making
golf related gifts an easy branding opportunity. Pro-shop
items, sponsor gifts, driving range gifts are all ideal opportunities to promote brands. Top golf related promotional
items include the basic golf balls, tees, towels and basic
items to the much-coveted clubs or GPS systems for the
golf course. The knowledge that golf related gifts are always expensive, make them always appreciated.
Gadgets and related accessories: Gadgets are the promo-
Pens: Never underestimate the branding power of the pen.
They are everywhere and continue to be star promotional
items because they work. Even with smart phones in preva-
tional gifts, which are kept and not likely set aside easily.
Chargers, adaptors, gadget covers, power banks, stylus,
ear buds, speakers, phone accessories are all premier corporate gifts. Today’s consumer is more sophisticated and
having a few chosen branding elements are much more
valuable than having the brand name thrown about everywhere. Gadgets are an attractive way to stay with the less
is more mark.
iF Magazine | www.iFMagazine.net
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