International Focus Magazine Vol. 1, #2 | Page 35

fruitful collaborations among business owners and investors for a richer, fuller, and healthier business experience. How to Make the Most of the World SME Expo success. But because a lot of business owners don’t have access to real, helpful, informative resources, the HITDC has planned out an entire program geared towards providing SME owners with important information that will guide them towards calibrating their businesses for greater success. The World SME Expo is known for its talks and seminars delivered by some of the most influential and successful business owners and personalities in the industry. Here, SME owners can learn more not only about becoming a franchisee, but also about how to achieve the right branding, how to market their business, and how to develop more advanced methods of selling and promoting their goods and services, like online platforms. Some of the most helpful talks are those that are focused on providing SME owners with valuable information on how to cope with competition and what to do in the event that a franchiser chooses to franchise their brand elsewhere. This can become a very big challenge for some SMEs as ensuring the quality of goods and services when a branch is established outside of the country can be a troubling experience. However with professional advice from the experts in the business, SMEs can become much better prepared to face the challenges of becoming