International Focus Magazine Prototype Edition | Page 16

business

Cultural Branding Window:

INDIA
By: Rachel Varghese

16 iF Magazine | June 2016

Travel anywhere in
India & the images
of film celebrities are
ever visible, peddling ev-

erything from beauty-transforming soap, hair products to ensure
waist-long tresses, to the plethora
of floor tiles, paint and plumbing
fixtures for custom homes. For
the 1.4 billion people who see
those billboards, bus hoardings,