International Dealer News IDN 147 February/March 2019 | Page 9

STAT ZONE
Germany: motorcycles +7.35% in 2018*
The latest data from the
IVM, the motorcycle
industry trade association in 200,000
Germany, shows motorcycle
registrations essentially flat
+10.98%
on low volumes in
December 2018 at -0.30
150,000
percent (2,000 units),
having been +1.54 percent
(2,566 units) in November.
Registrations for the full
100,000
year 2018 were said to be
+7.35 percent (108,296
units).
In total PTW terms,
50,000
December was -8.90
percent (3,133 units),
having been +9.49 percent
in November (4,444 units)
and +22.17 percent (7,809
units) in October. Total PTW
TOTAL PTW
registrations for the full
was the BMW R 1200 GS (7,304
year 2018 in Germany were
units), followed by the Yamaha
155,184 units, which is put at
MT-07 (3,199), the Kawasaki
+10.98 percent.
Z900 (3,091) and Z 650 (2,787),
If true, that would be the second
with the Honda CRF 1000 ‘Africa
best annual figure for the
Twin’ (2,392 units) fifth.
German market since before
With five models in the Top 20
2008 (2016 saw a claimed
best sellers, BMW remains
172,846 units registered),
motorcycle market leader,
precisely because of the Euro 3
though with a reduced share
inventory pre-registrations
(-7.00%) of 21.25 percent
processed by manufacturers and
(23,017 units). Kawasaki was
their dealers.
fifth with a 11.96 percent market
The top selling model in 2018
2017
2018
+7.35%
139,831
German registrations 2018
MOTORCYCLE
MOTOR
RCYCLE
R
C
share (12,995 units, +25.11%);
Honda third with a 11.82 percent
share (12,802 units, +1.18%);
KTM fourth with a 11.07 percent
share (11,993 units, +24.82%)
and Yamaha fifth with a 10.22
percent share (11,063 units,
+1.74%).
In percentage terms, the biggest
market sector in Germany is the
sportsbike market (28.38 percent
of all sales/30,732 units), and the
fastest growing sectors, in
percentage growth terms, are
the Supersports (+18.16 percent
at 4.46 percent of all sales/4,834
units) and the custom market
(“chopper”), which is up by
+17.24 percent (10.49 percent of
all sales/11,355 units). The
second largest sector in overall
terms are what are termed
“classical” models (naked bikes
etc), which account for 27.82
percent of sales (30, 124
units/+13.49%).
All sectors of the German market
are up except for the Tourer and
Luxury Tourer market (4.67
percent share, 5,053 units,
-10.38%). The Enduro market
was worth 25,209 units in 2018,
making it Germany’s third
largest sector with a 23.28
percent share (+6.07%).
*As with other of Europe’s
markets, while the unit numbers
make good reading, some
caution needs to be used when
judging the apparent year-on-
year percentage market growth
because of the several thousands
of pre-registered Euro 3 models
registered in late 2016 that were
actually sold ‘as new’ by dealers
in early 2017, meaning that the
real numbers for 2017 were
higher than officially recorded.
Switzerland 2018:
motorcycles -8.79
The latest new registrations data
released by Swiss industry association
MotoSuisse shows total new PTW
registrations down by -7.52 percent in
2018 (42,062 units in total), with
motorcycle registrations at -8.79
percent for the year (24,544 units).
In motorcycle terms Yamaha continues
as market leader, having sold 4,353
units in Switzerland in 2018 for a
17.74 percent market share, followed
by BMW (3,235 units, 13.18
percent share), Honda (3,001
units, 12.23 percent share),
Harley-Davidson (2,694
units, 10.98 percent share)
and Kawasaki (2,516 units,
10.25 percent share). They
are followed by KTM,
Triumph, Ducati, Suzuki and
Husqvarna.
Yamaha’s MT-07 was top
seller, followed by the BMW R
1200 GS, the Kawasaki Z900 and
then the Z650, with Honda’s CRF
1000 ‘Africa Twin’ fifth, followed by the
www.idnmag.com
Yamaha MT-09 Tracer.
For the full year 2017 motorcycle
registrations were up by +2.08
percent at 26,942 units (-3.4
percent/26,391 units in 2016 after
being +17 percent in 2015), with total
PTW registrations broadly flat (-0.89
percent) at 45,487 units in total (-6.21
percent/45,896 units in 2016).
INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2019
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