International Dealer News IDN 147 February/March 2019 - Page 11

news ROOM Omnia Racing adds DNA Italian distributor Omnia Racing has taken on Italian market distribution for DNA pleated cotton filters. Recipients of Red Dot Design awards among other accolades, Greek made DNA Filters are made with “advanced technology and latest generation machinery,” according to Omnia Racing’s Fabrizio Bertollini. “Combined with innovative solutions and attention to detail, DNA has become an important and globally recognised brand. Everything starts with their excellent R & D department, where all their model-specific designs and filter features are developed by studying the flow and behaviour characteristics of the original filter and filter box. “Rigorous testing eventually results in a design that exceeds manufacturer air flow and filtration levels, resulting in improved engine performance and reliability. DNA use state-of-the-art 3D CAD design and rapid prototyping for guaranteed precision and performance. “DNA high performance air filters trap even the finest dust particles (up to 5 microns), ensuring that the only thing that passes the filter is clean, fresh air for pure power. DNA uses high quality, latest generation multilayer cotton gauze, impregnated with special air filter oil and advanced computerised flow meters to produce increases in air flow from +20 up to +80 percent compared to the stock filters. “We are very happy to have been selected to represent DNA Filters in Italy - the latest in a long list of brands and manufacturers to value the dedication to dealer service and product support that we have become known for,” said Fabrizio. INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2019 17