International Dealer News IDN 146 December 2018 / January 2019 | Page 7

STAT ZONE
Italy: motorcycles +10.39% to October
Italian registrations Jan-Oct 2018
250,000
2018
2017
+6.03%
200,000
150,000
TOTAL
L PT
PTW
50,000
+10.39%
100,000
+3.06 percent for the YTD at
117,212 units; the top sellers being
Honda’s SH 150/300/125 range
selling 26,902 units between them
YTD, followed by Piaggio’s Beverly
300 ABS (7,812 units).
The top selling motorcycle YTD in
Italy continues to be the BMW R
1200 GS (3,549 units sold), followed
by Honda’s ‘Africa Twin’ (3,223 YTD),
the Yamaha ‘Tracer’ 900 (2,544
units), the R 1200 GS Adventure
(2,174 units) and the Benelli TRK
502/X (2,101 units).
As in some other markets around
Europe and further afield, the biggest
motorcycle growth sector by volume
in Italy has been the 251-500 cc
market where unit sales were
+12.70 percent (50,839 units);
motorcycles of over 750 cc are also
up by over 5 percent (42,472 units
YTD).
The latest data released by ANCMA,
the motorcycle industry trade
association in Italy, shows the Italian
market continuing to grow. Having
been broadly ‘flat’ in June (-0.70
percent, 10,752 units), new
motorcycle registrations were
+12.45 percent in July (10,196
units), +5.15 percent in August
(4,510 units), +8.44 percent in
September (6,383 units) and +19.73
percent (6,225 units) in October.
At +10.39 percent for the YTD
(85,572 units), this has been the
strongest market performance in
Italy for the first 10 months of the
year since before 2013.
In total PTW terms, the Italian market
was +17.93 percent in October
(16,459 units) and is running at
+6.03 percent (202,784 units) YTD -
the best first 10 months in Italy since
2011. Scooter registrations were
MOTORCYCLE
Austria: motorcycles +7.12 percent
through September
The latest data released by the
motorcycle trade association in
Austria (Arge2Rad) shows
registrations of new
motorcycles down by -2.74
percent for Q3 at 3,088 units,
having been +22.69 percent
(7,342 units) in Q2. The Austrian
motorcycle market was +7.12
percent for the first nine
months of 2018 (13,047 units).
PTW sales were down by -5.45
percent for Q3 (11,615 units)
and are -4.32 percent for the
YTD (35,032 units).
In its home market, KTM is
motorcycle market share leader,
having sold 3,009 units for a
23.06 percent market share.
BMW is second (1,539 units
sold, 11.80 percent share),
Honda third (1,468 units/11.25
percent share), followed by
Yamaha (1,455 units) and
Harley-Davidson (1,043 units);
Kawasaki, Husqvarna, Suzuki,
Ducati and Triumph complete
the top ten.
In 2017, new motorcycle,
scooter and moped
registrations totalled 40,744
units, which was -6.60 percent
down on 2016 (43,621 units);
2016 saw the highest number of
new registrations in Austria
since 2012 (46,047 units).
Japanese made motorcycle exports to Europe
-10.02 percent for first nine months of 2018
www.idnmag.com
Japanese made motorcycle and moped
(all PTW) exports fell off a cliff in 2009
to 583,879 from over 1m in 2008 and
have continued to decline most years
since then (463,123 units in 2017);
they peaked at 1,641m units in 2000.
Japanese exports to Europe Jan-Sep 2018
2017
60,000
TOTAL
TOTA
AL
A
LP
PTW
-10.02%
120,000
-7.30%
2018
180,000
nine months of 2018 (157,993 units);
they are +6.91 percent YTD for USA
(84,817 units) and were -3.83 percent
worldwide (333,173 units).
The increasing number of units being
made by Japanese manufacturers
elsewhere in Asia, the US and
South/Central America goes some way
to providing historical context for the
data, though the majority of higher
value larger displacement Japanese
brand machines, especially those
being sold in Europe, are still made in
Japan.
Their overseas factories are primarily
engaged in making and selling
scooters and smaller capacity units in
'emerging' markets (where import
tariffs are high) and in making
ATV/UTV units - especially in the
United States where demand for such
machines is strongest.
The latest data released by JAMA (the
automotive trade association in Japan,
which includes representation of
motorcycle manufacturers among its
membership) shows exports of
Japanese made motorcycles to Europe
down by -24.82 percent in September
(9,010 units), having been +2.10
percent in August (9,034 units) and
running at -10.02 percent for the first
nine months of 2018 (143,293 units).
Exports of Japanese made motorcycles
to USA for September were +8.18
percent (6,019 units) and are running
at +6.99 percent YTD (55,301 units).
Total Japanese manufactured
motorcycle exports worldwide are
-5.62 percent YTD at 256,801 units.
PTW exports to Europe (motorcycles,
scooters and mopeds combined) were
-20.46 percent for September (10,352
units) and are 7.30 percent for the first
MOTORCYCLE
INTERNATIONAL DEALER NEWS - DECEMBER 2018 / JANUARY 2019
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