International Dealer News IDN 146 December 2018 / January 2019 | Page 27

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AFAM: Powersports Distribution Group (PDG - owned by Dutch equity investor Torqx) acquired
Dutch distribution businesses Hoco Parts and Motoria in 2017 and bought the Nazareth, Belgium
based sprockets, chain and batteries specialist DC AFAM from German owner KettenWulf six months
ago. AFAM was established in France in 1978 and Dynachains a year later in Belgium as two entirely
separate, independent businesses. German manufacturer KettenWulf acquired Dynachains in 1992
and AFAM in 2002, combining the two businesses as DC AFAM in 2003. DC AFAM also sells oil filters
under the ISON brand and entered the highly competitive Lithium ion battery market with Shido in
2011. Earlier this year they launched the Shido Connect LiFePO4, describing it as the “first smart
battery ever”, a Bluetooth enabled battery that can be monitored in real time via an Android or
Apple smartphone; www.afam.com
Fehling: The well-known German accessories manufacturer offers dealers access to one of the
largest handlebar, engine guard, protection parts, luggage rack and related parts ranges in the
industry. The company specialises in anything that involves tube bending and designs and makes all
its own products in-house at its factory near Dortmund in Germany. Founded in 1945 as a specialist
metal-forming and processing engineer, the company specialises in motorcycle parts, currently
employs around 25 people and is still in the founder’s family ownership; www.fehling.de
Rusty Pistons: Owned by the company behind the Biker’s Crown retail network and Tribolite riding
jeans brand in the Czech Republic, the Rusty Pistons apparel programme is as authentically retro,
Rock-n-Roll and righteous as they come; www.rustypistons.eu
w w w. i d n m a g . c o m
MACNA: Designed and distributed by Dutch
apparel specialist Splash Design, the award-
winning MACNA riding apparel range is a
feature-rich, high-tech programme with some
notable firsts to its name - not least the
innovative ‘Night Eye’ technology - a patented
approach to night riding visibility that sees a
normal, grey motorcycle jacket light up in the
headlights without the use of conventional
high-visibility materials or vests. Instead,
microscopic glass beads in the Night Eye
fabric work like small mirrors and reflect the
light right back where it came from - lighting
the rider up from a long distance;
www.macna.com
DP Brakes: The UK based manufacturer was
the originator of sintered brake pad
technology, still the foundation of what is said
to be the best braking compound formulation
available; www.dp-brakes.com
Cardo Systems: The most exciting new rider
communications system in years, Cardo
followed up the big leap forward represented
by its user-friendly ergonomics of its
PACKTALK line by knocking the ball out of the
park with next generation Voice Command
Operated PACKTALK Bold - featuring voice
command activation, coupled with multi-rider
Dynamic Mesh Communication technology.
The latest news is of its exclusive relationship
with noted audio specialist JBL;
www.cardosystems.com
INTERNATIONAL DEALER NEWS - DECEMBER 2018 / JANUARY 2019
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