International Dealer News IDN 144 August/September 2018 - Page 48

news ROOM INTERMOT 2018 – “Dynamic, Innovative and Exciting” Cologne, Germany, October 3 to 7 Organiser Koelnmesse says that this year’s INTERMOT (Cologne, Germany, 3 to 7 October) already has around 1,000 exhibitors booked and is set “again to reinforce its status as one of the most important trade fairs worldwide for motorcycles, scooters and e-bikes”. Ingo Riedeberger, Director of INTERMOT for organiser Koelnmesse, says that “this year, reorganisation of the available footprint within the Koelnmesse expo site has meant we have been able to further improve the use of the available space and optimise visitor flow. The result will be an even more visitor-friendly experience, with extensive outdoor event space that is structurally integrated into the visitor flow and experience of the indoor features, especially of the exhibitor areas”. INTERMOT Cologne will fill halls 6-10 of the Cologne Exhibition complex, with a total gross floor area of 100,000 square metres. The successful concept of distributing the market leaders through all the halls will be continued – “this ensures a steady visitor flow to all areas and segments”. Among others, BMW Motorrad, Harley- Davidson, Honda, Ducati, Kawasaki, KTM, Kymco, the Piaggio Group (with the Aprilia, Moto Guzzi and Vespa brands), Triumph, Suzuki and Yamaha will exhibit in addition to brands such as Indian, which has once again expanded its presence considerably, Royal Enfield, Horex and Benelli. The number of exhibitors and demonstration opportunities from the e-bike and scooter and Urban Mobility sectors has grown substantially from 2016 with brands such as Energica, Zero, emco electroroller, Kumpan, NITO, NIU, Vmoto, CityCoco, Walberg and * R Registration eg istr a tion desk 6 Ingo Riedeberger, Director of INTERMOT: “Record numbers of industry visitors expected from markets worldwide” 7 CENTR AL BOULEVARD BOULE V ARD CENTRAL µ * CONGRESS C ONGRESS CENTER NORTH 8 NORTH networking evening 2018 EAST 10 9 ‘test tracks and event areas integrated more centrally’ many others. Koelnmesse says that in apparel terms, a highlight is the return of Dainese and its AGV helmet brand, which “signals that the German market is strong, growing and very important to the sales of most of the market’s traditional leaders and ‘majors’. The influence that INTERMOT has spreads way beyond the German, Austrian and Swiss markets though, with record numbers of industry visitors expected from markets worldwide,” says Riedeberger. “The optimisation we have been able to implement means we have been able to redesign the various test tracks, and in some cases position them on new open areas directly linked with the exhibition halls. The close integration of manufacturer and exhibitor presentations with the action areas and special features such as e-Motion and INTERMOT Customized will create a greater degree of visit quality for motorcycle fans”. The 60,000 sq m of event areas (which is additional to the indoor 100,000 sq m gross exhibit space) with the stunt shows and test tracks will be directly linked on the open spaces around the INTERMOT halls. For example, the big test track on the open area in front of hall 10 (the INTERMOT Customized hall) can be reached directly from the central indoor trade show avenue that connects all the halls. The INTERMOT e-Motion concept with its electric motorcycles, electric scooters and bicycles and accessories for the urban mobility market are now networking evening 2018 6:30PM, OCTOBER 3RD elements of halls 7 and 8 – “again bringing improved visitor focus to the exhibitor booths, with the e-scooter test track now starting in the big event space behind hall 8, where the stunt and freestyle show area and the “Riding Without a License” test track are also to be found. The sizeable and well-known E-Bike Test Track is therefore adjacent to indoor exhibitor space and an integrated “E-Bike City” concept will now see action, live demo and static exhibits together, adding to the hall traffic for all exhibitors to benefit from”. The Business District with the Dealer Lounge will also be centrally incorporated into INTERMOT – it has a new location in the Konrad Adenauer Hall in Congress Centre North, directly linked to the North Entrance and halls 7 and 8. IDN’s International Night industry networking reception will also be hosted there at 6:30 pm on Wednesday October 3rd. From 3 to 7 October 2018, the latest motorcycles, scooters, e-bikes, as well as the most important developments in electric mobility, accessories, clothing, parts, customising, tourism and workshop equipment will be showcased on the Koelnmesse exhibition grounds. INTERMOT Cologne extends over approximately 100,000 sq m of exhibition space, as well as around 60,000 sq m of outdoor space. INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2018 48