International Dealer News IDN 143 June/July 2018 - Page 15

Yamaha wins Red Dot Award Yamaha’s sports commuter TMAX530 DX and its XMAX 300 scooter have both received the globally renowned Red Dot Award for Product Design 2018 - the company’s seventh consecutive award each year since the inaugural awards news ROOM in 2012. This is the third design award received by the TMAX530 DX and the XMAX 300, following on from the Good Design Award 2017 and the iF Design Award 2018. “The XMAX 300 is the successor to the XMAX 250, which has enjoyed great reviews and popularity in Europe for many years thanks to its fun ride and sporty styling, along with its combination of comfort and practical functionality for city travel and commuting”. The XMAX 300 is positioned in the middle of the sports commuter MAX series and being rolled out globally. Ducati Museum reopened Now here is a bucket list visit-essential for anyone and everyone next time they are in the Bologna area. “Past and future, challenges and successes, vision and determination - the Ducati Museum is a journey through the legendary 90-year history of the company, renowned across the world for its style, performance and the search for perfection. “Each product is a work of art - a story told using language composed of shapes and colours, emphasised by delicate, ethereal staging. An intense adventure, in which every bike exhibited becomes a true work of art to be experienced”. The new Ducati Museum is a designer shrine to the famous Italian marque – “characterised by its very modern concept, in which the colour white dominates, so as to ensure that the product takes centre stage, with no distractions. “Each bike exhibited is a work of art, a story told using a language composed of shapes and colours and emphasised by dedicated installations. In addition, the new Ducati Museum exudes the Ducati brand identity of style, sophistication and performance. With its new look, the Ducati Museum is a journey through legendary Ducati history, to the heart of a company in which every product is conceived, designed and created to provide unique emotions. The museum is an homage to the brand – its history and its future – an altar on which the company seeks to venerate its sense of self. The ‘Ducatista’ will love it, of course, how could they not; but there is something for everyone. As a test case study of how to showcase heritage and project the current brand values that a company seeks to identify itself with, the museum is a classic case study of its kind. INTERNATIONAL DEALER NEWS - JUNE/JULY 2018 15 news ROOM Yamaha wins Red Dot Award Yamaha’s sports commuter TMAX530 DX and its XMAX 300 scooter have both received the globally renowned Red Dot Award for Product Design 2018 - the company’s seventh consecutive award each year since the inaugural awards in 2012. This is the third design award received by the TMAX530 DX and the XMAX 300, following on from the Good Design Award 2017 and the iF Design Award 2018. “The XMAX 300 is the successor to the XMAX 250, which has enjoyed great reviews and popularity in Europe for many years thanks to its fun ride and sporty styling, along with its combination of comfort and practical functionality for city travel and commuting”. The XMAX 300 is positioned in the middle of the sports commuter MAX series and being rolled out globally. Ducati 5͕մ)ɕ)9܁ɔ́ՍЁЁ٥ͥе͕ѥ)ȁ役ٕ役Ёѥ)ѡ䁅ɔѡ ɕ+qAЁɔ́)Ս͕̰٥ͥѕɵѥ)ѡՍѤ5͕մ́ɹ)ѡɽ՝ѡ啅)ѽ䁽ѡ䰁ɕݹ)ɽ́ѡݽɱȁ́屔)əɵѡ͕ɍ)əѥ+qɽՍЁ́ݽɬЀѽ)ѽͥՅ͕)̰͕́ͥ͡)єѡɕхѕ͔)ٕɔݡٕ䁉)ᡥѕ́Քݽɬ)Ѽɥt)Q܁ՍѤ5͕մ́ͥ)͡ɥѼѡ́%хՔL+qɅѕɥ͕䁥ٕ́䁵ɸ)аݡѡȁݡє)ѕ̰ͼ́ѼɔѡЁѡ)ɽՍЁх́ɔхݥѠ)Ʌѥ̸+qᡥѕ́ݽɬа)ѽѽͥՅ)͕́́͡)͕ͥ))Ё)хѥ̸%ѥѡ)ՍѤ5͕մՑ́ѡՍѤ)Ʌѥ䁽屔ͽѥѥ)əɵ]Ѡ́܁)ѡՍѤ5͕մ́ɹ)ѡɽ՝ՍѤѽ䰁Ѽ)ѡЁ䁥ݡٕ)ɽՍЁٕ́ͥ)ɕѕѼɽ٥չՔѥ̸)Q͕մ́Ѽѡ)ɅĹѽ䁅́ɔL)хȁݡѡ͕́Ѽ)ٕɅє͕͔͕́)QaՍѥчdݥٔа͔)܁ձѡ䁹쁉Ёѡɔ)ͽѡȁٕ役́ѕЁ͔)Ց䁽܁Ѽ͡ݍ͔ɥх)ɽЁѡɕЁɅمՕ)ѡЁ͕́Ѽѥ䁥͕)ݥѠѡ͕մ͔́ͥ)Ց䁽́)%9QI9Q%=901H9]L)U9)U1d(