THE AMERICAN REPORT
Parts Unlimited is AFT series Official Wholesaler
THE AMERICAN REPORT
Husqvarna continues AFT Singles support
Organisers AMA ( The American Motorcyclist Association ) managed to inject a new lease of life into the American Flat Track Racing series in the United States - America ’ s oldest and many would say most authentic and iconic motorcycle race series . Much of the excitement centered around the AFT Twins presented by Vance and Hines , in which traditional rivals Harley-Davidson and Indian Motorcycle went head-to-head on their respective new 750cc race bikes . For 2018 the Singles series , that runs alongside the Twins class , sees Husqvarna continue as the Official Motorcycle of AFT Singles with its raceproven FC 450 – and is again putting up an $ 88,700 contingency winnings purse for this year ’ s Singles competitors . “ We are delighted to continue to partner with Husqvarna Motorcycles for the 2018 season ,” said Michael Lock , CEO of American Flat Track . “ The AFT Singles class is the perfect combination of fast-and-furious pro
SBS - Official AFT brake pad
American Flat Track ( AFT ) has announced a new multi-year partnership with SBS Brakes to become the series ’ Official Brake Pad for the next three seasons . Already a household name in international motorsport , SBS has increasingly turned its attention to dirt track motorcycle racing of late . In addition to its newly-announced status as Official Brake Pad of American Flat Track , SBS Brakes has joined forces with Kenny Coolbeth this season as the multi-time Grand National Champion attempts to reestablish himself atop the AFT Twins presented by Vance & Hines pecking order aboard an Indian Scout FTR750 . “ SBS ’ s achievements in braking technology and their list of partners in the road racing world are very impressive and we are delighted to welcome them as a partner ,” said Michael flat track racing and young , talented athletes on production-based bikes . Husqvarna ’ s commitment to the class in general , and specifically in bringing AFT Singles its first-ever factorybacked rider in Shayna Texter , is a real boost for the sport .” “ Husqvarna Motorcycles is proud to be the ‘ Official Motorcycle of the AFT Singles Class ’ for the second year running ,” said Husqvarna Marketing Manager Jenna Parker . “ We are excited by the developments in the
Photo Credit : Scott Hunter / American Flat Track
Lock , CEO of American Flat Track . ” American Flat Track is in an exciting era of growth , and now that we feature multiple TT races – where the bikes are equipped with front brakes – the need for a premium series partner like SBS is greater than ever .” Chris L . Jensen , Brand Manager for SBS North America , said :
NEWS
Photo Credit : American Flat Track / Zach Prescott
American Flat Track championship series and look forward to seeing the sport continue to cultivate enthusiasm for motorcycling .” Husqvarna Motorcycles will put $ 4,650 up for grabs for Husqvarna FC 450-mounted riders in all 18 rounds of the 2018 AFT Singles season . Additionally , a $ 5,000 bonus pool is available to riders who finish in the championship top three aboard Husqvarna equipment . www . husqvarna-motorcycles . com
“ For years we have helped riders and teams in the paddock solve brake-related problems . But by becoming an AFT partner , we are taking the relationship to another level . Our brake pads are used by top road racers all over the world , and we found them to be superior in flat track as well .” www . sbs-friction . dk
Parts Unlimited is AFT series Official Wholesaler
American Flat Track ( AFT ) has announced that Parts Europe parent company Le Mans Corporation has signed a sponsorship deal to be the series ’ Official Wholesaler for the 2018 season . Their Parts Unlimited division will sponsor the AFT Singles Championship , with Drag Specialties , their Harley aftermarket and custom V-twin parts and accessories brand , sponsoring the AFT Twins presented by Vance & Hines . Organiser AMA said that “ as the world ’ s largest distributor of aftermarket accessories , Parts Unlimited is an omnipresent force in the motorcycling world and a long established major player on the motorsports scene , reliably living up to its rally cry , “ we support the sport .” “ This new partnership is a natural teaming of all three entities , and in typical Parts Unlimited / Drag Specialties fashion , the distributors are entering the AFT scene in a major way , with further announcements forthcoming . “ Parts Unlimited has been a generous supporter of motorcycle sport for many years ,” said Michael Lock , CEO of American Flat Track , “ and we are delighted to partner with them as American Flat Track continues its tremendous growth . Our professional paddock and our army of fans are big users of all kinds of powersports products , and Parts Unlimited has them covered for everything from watercraft and ATVs to street and dirt bikes .” Based in Janesville , Wisconsin , Parts Unlimited and Drag Specialties have an extensive history of driving customers to the dealerships they sell to by actively promoting racing – just as Parts Europe is doing here . They will make their presence felt this American Flat Track season via signage and additional branding initiatives at each event on the 2018 schedule . “ We are excited and honoured to be a part of the rebirth of a truly American form of motorcycle racing ,” said Hylton Beattie , Global Motorsports Director for Parts Unlimited / Drag Specialties . “ We look forward to working with AFT in support of their efforts in bringing exciting racing to their growing legion of fans .”
22 INTERNATIONAL DEALER NEWS - APRIL / MAY 2018