International Dealer News IDN 142 April/May 2018 | Page 15

SIP Dealer Day 2018

German Scooter parts and accessory specialist SIP Scooter Shop hosted more than 50 scooter retailers at its annual ‘ Dealer Day ’ in February at the all-new 6,000 sq m “ Palace of Scooter Loveliness ” that hardcore self-confessed Vespa aficionados Alex Barth and Ralf Jodl opened two years ago to house the business they started in 1994 . Initially created to answer their own frustration in finding the scooter parts they needed as enthusiasts , today the company carries more than 24,000 scooter parts and accessories , nearly 2,000 of them under their own SIP brand . After the registration and welcome there was first a breakfast in the Italian themed SIPERIA bar that is integrated into the on-site showroom - the “ most travelled ” dealer having come some 800 km to attend the event . The German wholesaler hosted tours of the facility after some “ welcome ” words by sales manager Stephan Hufschmid ; dealers were able to understand the logistics and management and quality control procedures that processes their orders , gain
insights into the philosophy of the business and the range of parts available for use in their workshops and for sale in their stores , and see testing facilities such as the in-house dyno . Brand new parts on show for the first time included SIP performance cable kits for Vespa and Lambretta that have never been available in volume before for the classic scooters , and new SIP performance ignitions for Vespa and Lambretta – ignitions with more than 110W and a flow and weight optimised engine fan wheel . In addition , there were several seminars from the product management of SIP , highlighting news ROOM
the latest parts in inventory and top-sellers , with the theme being “ POS - additional sales in the workshop ”. Pirelli was on site with their Sales Manager Klaus Thönig and their current scooter tyres range , and there was also plenty of time to network while enjoying Pizza in the SIPERIA or later at a dealer dinner . However , Jodl points to the occasion being far from a oneway exchange as it gives SIP the invaluable feedback any business needs in order to better serve their customers and help move their dealers ’ businesses forward in the next 12 months . www . sip-scootershop . com
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