International Dealer News IDN 141 February/March 2018 | Page 19

news ROOM
Touratech - business
as usual under new
ownership
German adventure touring
specialist Touratech concluded
its investor negotiation process
in December and from January 1
were formally taken over by
Wuppertal based Happich
GmbH, a division of Pelzer Swiss
Holding AG, a leading interior
design and accessory
manufacturer for commercial
and special vehicles.
The insolvency administrator Dr.
Dirk Pehl from Schultze & Braun
signed a purchase agreement
for Touratech on December 10,
2018 with all the Touratech
employees at the
Niedereschach, Black Forest
premises being taken over.
“The acquisition is a very good
solution for Touratech,” said Dr.
Pehl, who had been supervising
the ongoing management and
trading of the company since it
entered administration. “We
have found the ideal partner.”
New owner Marc Pelzer said
that Happich would continue
the previous Touratech business
model, commenting that
“Touratech complements our
previous product portfolio
perfectly.”
Touratech had filed for
insolvency on August 10 - the
reason being the late
commissioning of the new 8,000
sq m facility Touratech had built
in order to meet growth. The
move also involved difficulties
with logistics and
manufacturing - the resulting
production losses and supply
difficulties eventually led to
insolvency.
In January the company said
that “the
management
team around
the CEO of Alberto
Reinhart and the new
owner Marc Pelzer will be
working over the next few
weeks and months to ensure
that the corporate structures
are adapted to the strategic
direction of the company, and
that the products are available
in time for the motorcycle
season.
“Touratech GmbH will continue
to be the leader in motorcycle
equipment for adventure and
travel,” promises Alberto
Reinhart, CEO, “and we will
continue to provide Touratech
products in the premium
segment for the motorcycle
manufacturers and world
travellers with an optimised
product portfolio in the future
to offer our well known top
quality.
“After a period of intensive
restructuring, the state-of-the-
art production facility and the
new logistics center will ensure
even better product quality and
The 2018 edition of the popular
Touratech catalogue is almost 1,000
pages of parts and accessories for
touring enduro bikes. More than
110,000 copies of this essential
reference resource have been
printed, in five different languages
faster and more efficient
delivery processes.
“Service-oriented branches
throughout Germany and an
efficient network of distributors
around the globe guarantee
customer-oriented advice,
competent service and reliable
availability of the products.
“As part of the Pelzer Swiss
Holding AG, Touratech is now
well positioned to continue
shaping the motorcycle and
travel scene as innovative
trendsetter”.
www.touratech.com
Alberto Reinhart,
Touratech CEO
The Touratech management team (left to right): Jochen Schanz (COO),
Marc Pelzer (Owner), Alberto Reinhart (CEO), Martin Wickert (CMO)
INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2018
19