SHOW ZONE
Yuasa : Theo den Hoed , Motorcycle Batteries Product Manager . It is always interesting to be reminded about the history of the market ’ s “ majors ”, and while the 2004 merger between Yuasa and GS Battery still feels like recent news to motorcycle industry “ lifers ”, the longterm history of both is being celebrated now as “ 100 Years of History ” with “ 200 Years of Experience ”. Japan Storage Battery and Yuasa Corporation , the predecessors of today ’ s GS Yuasa , are celebrating their 100th anniversaries in 2017 and 2018 - established in 1917 and 1918 respectively . That heritage now finds expression in a global corporation of 38 operating sites in 17 countries with 15,000 employees ; www . yuasa . com
SHAD : The Barcelona based luggage manufacturer is celebrating its 25th anniversary this year . Founded and still owned by Jaume Xicola , and now operated by his son Jaume Xicola Serrano Jr , ( seen here on the right with Bernat Font , Marketing Manager ), SHAD has won multiple awards for its designs and respect for the quality of its manufacturing . In the 25 years since the business started with its original first 22 litre top case , more than 1,500 products have been developed . “ Design and innovation have been the main values for SHAD ,” said Jaume Xicola Jr . “ With the development of new solutions for motorcycles and the registration of our own patents , three in the last three years alone , we have constantly focussed on R & D , and that commitment to design and technology was recognised this year with our international 2017 Red Dot Award for the SH58X and SH59X ‘ Expandable Concept ’. In addition to its 28,000 sq m Barcelona facility , where it employs some 190 personnel , the company has an extensive commercial network . It currently offers over 500 fitting kits and also has two production centres in China ( Shanghai ) and Indonesia ( Jakarta ), which allow it to give local supply and support to the company ’ s international operations – over half of its sales are in Europe , but Xicola says its Asian business is growing rapidly and that they sell in 80 countries in total . As well as selling to the replacement and retro-fit aftermarket through the SHAD trademark , parent company NAD SL is an OE supplier to many leading motorcycle manufacturers , including Yamaha , Honda , BMW , KTM , Piaggio and Kymco ; www . shad . es
Newfren : Based near Turin , the company says its recently updated range of brake pads has 20 different compound options available to “ guarantee the right quality , efficiency and performance for all braking needs ”, offering its distributors and dealers access to a comprehensive range with coverage for most popular makes and models of on and off-road motorcycles and scooters ; www . newfren . com
Termignoni : Founded in 1969 by Luigi Termignoni , race pedigree is etched into the legendary Italian exhaust manufacturer ’ s DNA . “ The R & D department and facilities that designs and creates the racing products for
MotoGP , Moto2 and SBK is the same that designs and develops our aftermarket systems , meaning that our distributors and their dealers have access to the same no compromise search for knowledge and quality in the street legal and performance exhausts they can sell that we are able to bring to the track for many of the world ’ s leading race teams ”; www . termignoni . it
Innteck : The specialist off-road parts and accessories distributor ( exclusive worldwide distributor of the Swedish made SKF twowheeler sealing solutions ), Innteck has had a busy few years with the establishment of a U . S . subsidiary and a move to larger premises at the start of 2017 ; www . innteck . com
24 INTERNATIONAL DEALER NEWS - DECEMBER 2017 / JANUARY 2018