International Dealer News IDN 137 June/July 2017 | Page 17
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SHAD - 25 years of expansion
Spanish luggage manufacturer
SHAD (NAD S.L.) is celebrating
its 25th anniversary this year.
Founded and still owned by
Jaume Xicola, and now operated
by his son Jaume Xicola Jr as
CEO, SHAD are based north-east
of Barcelona and have become
a force in the motorcycle
luggage market, winning
multiple awards for their
designs and respect for the
quality of their manufacturing.
In the 25 years since the
business started with its
original first 22 litre top case,
more than 1,500 products have
been developed with that same
aim of “improving the urban
and touring motorcycle
experience”, says
Jaume Xicola Jr.
“Design and innovation have
been, from the beginning, the
main values for SHAD. The
development of new solutions
for motorcycles and the
registration of its own patents,
3 in the last 3 years, we have
constantly focussed on R&D,
and that commitment to design
and technology was recently
rewarded. Our international
2017 Red Dot Award, for the
SH58X and SH59X ‘Expandable
Concept’, proves that we will
enter our next 25 years with the
same focus on quality and
innovation.”
The “Expandable Concept”
allows riders to tune the
capacity of their luggage to
their journey requirements in up
to three capacity increments.
This latest award adds to the
2015 Red Dot and the 2017
CEO Jaume Xicola Jr.: “SHAD is the most awarded motorcycle case brand in
the world – the latest is our ‘Expandable Concept’ that allows riders to tune
the capacity of their luggage to their journey requirements”
German Design Award,
awarded to the SH36,
which Xicola says makes
the SHAD brand “the
most awarded motorcycle
case brand in the world.”
In addition to its 28,000
sq m Barcelona facility,
where it employs some
190 personnel, the
company has an extensive
c ommercial network in more
than 70 countries on 5
continents. It currently offers
over 1,000 individual part
numbers and also has two
production centres in China
(Shanghai) and Indonesia
(Jakarta), which allow it to give
local supply and support to the
company’s international
operations – 75 percent of sales
are in Europe, but Xicola says its
Asian business is growing
rapidly and that they sell in 80
countries in total.
As well as selling to the
replacement and retro-fit
aftermarket through their SHAD
trademark, NAD is an OE
supplier to many leading
motorcycle manufacturers,
including Yamaha, Honda, BMW,
KTM, Piaggio and Kymco. As
well as sponsoring, as technical
provider, the Superbikes World
Championship, SHAD
participates in 15 motorcycle
fairs in Asia, America and
Europe, promoting its
“Engineered for Riding”
philosophy.
www.shad.es
SHAD employs some 190 people at its
28,000 sq m facility north-east of Barcelona