International Dealer News IDN 137 June/July 2017 | Page 13

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DNA Filters wins 2017
Red Dot Product
Design Award
Greek filter manufacturer DNA
has scooped a prestigious 2017
Red Dot Product Design Award
for its stylish “Leather Top” sub-
brand of air filters for the
contemporary custom trends
seen on many production and
modified bikes.
Marios Nikolaidis, Motorsport
Engineer of R&D and Production
Manager at DNA, designed the
innovative range to “combine
the unique DNA filtering
technology with a special
synthetic “leather skin” finish in
a variety of colours.
“Customising and modifying
bikes has been the new trend
over the past couple of years,”
says Marios, “creating Cafe
Racers, Trackers, Bobbers and
Cruisers. Our “Leather Top”
design series perfectly
complements the custom
motorcycles’ exterior, providing
a unique added value.”
The synthetic leather texture is
applied to the famous DNA
universal filters using a state-of-
the-art “in mould fusion”
technology. The range consists of
“hexagon”, “oval” and “U”
shapes in brown, beige, green,
yellow, blue, grey, orange and
red. The leather top has a 3D
convex shape engraved with the
“D” of DNA.
The Red Dot Product Design
Award ceremony 2017 will take
place on 3rd of July 2017 in
Essen, Germany, at the Design
Zentrum Nordrhein Westfalen.
The award-winning Leather Top
DNA filters will be featured in
the prestigious Red Dot Design
Year Book 2017-2018 as well as
in the display at the Red Dot
Design museums of Germany
and Singapore.
www.dnafilters.com
IVM elects new
President
German adventure touring specialist
Touratech hosted the annual general
meeting of the IVM, the German
motorcycle industry trade association,
in June.
Among the news to come from the
meeting was the election of a new IVM
President following the resignation of
BMW’s Heiner Faust, who has moved
to the Munich manufacturer’s
automotive division.
Replacing him is former Vice President
Ralf Keller, of Yamaha Motor Germany,
with Henning Putzke of BMW
Motorrad as first Vice President and
Ralph Zimmer, of Piaggio Deutschland,
as second Vice President, and Ronald
Kabella, of Bucher AG/Motorex,
Switzerland, as a representative of the
supply chain and aftermarket.
www.ivm-ev.de
The newly elected IVM board
members, together with Touratech
founder and host of the IVM annual
general meeting Herbert Schwarz,
from left to right: Herbert Schwarz,
IVM President Ralf Keller, Yamaha
Germany, First Vice President
Henning Putzke, BMW Motorrad, and
President and representative of the
aftermarket Ronald Kabella, Bucher
AG/Motorex. The re-elected Second
Vice President Ralph Zimmer is
unfortunately missing.
INTERNATIONAL DEALER NEWS - JUNE/JULY 2017
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