International Dealer News IDN 133 October/November 2016 - Page 7

STAT ZONE Italian motorcycle registrations +19.05 percent for the first eight months of 2016 Italian registrations - August 2016 +22.51% 2015 2016 10,000 8,000 4,000 +28.36% 2,493 2,000 3,200 6,000 10,280 In unit number terms, the largest market sector in Italy in the first eight months of the year was the ‘Naked’ style bike market, which, at 21,575 units, was up by +21.39 percent over 2015, followed by the Enduro market (19,571 units, +28.42 percent over 2015). 8,391 units) and are +12.15 percent (149,270 units) for the first eight months of the year. The scooter market in Italy was up by +7.92 percent for the first eight months of the year at 89,052 units. The top selling motorcycles in Italy so far this year were the BMW R 1200 GS (2,914 units), the Honda ‘Africa Twin’ (2,467 units), Yamaha’s MT-09 ‘Tracer’ (2,155), Honda’s NC 750 X (2,066 units) and Ducati’s Scrambler 800 (1,929 units). UNITS The latest data released by the Italian motorcycle industry trade association (ANCMA, Milan) shows new motorcycle registrations for the first eight months of 2016 up by +19.05 percent at 60,218 units for the year-to-date. In August the market was worth 3,200 new motorcycles, +28.36 percent on low volumes compared to the 2,493 sold in Italy in August 2015. Total PTW registrations were +22.51 percent in August (10,280 TOTAL L PTW PT MOTORCYCLE New motorcycle registrations in France +2 percent January – August 2016 The latest data released by the CSIAM, the trade association in France that includes representation of the motorcycle industry, shows that new motorcycle registrations (+125cc models) were up by 16.7 percent in August and are running at +2.00 percent (107,839 units) for the first eight months of the year. Moped registrations are up by +2.8 percent YTD at an additional 59,741 units. The French market started to show improvements in mid-2014 and emerged into positive figures at the end of 2015. That trend has continued so far in 2016, for most months, with the 1,000cc+ sector particularly strong (in response to the removal of the 100 bhp limit) at +14 percent YTD and the 250cc – 500cc sector at +19 percent. Yamaha is motorcycle market share leader in France, having sold 21,675 units in the first eight months of the year, followed by Honda (16,426 units), BMW (10,241 units), Kawasaki (9,792 units) and HarleyDavidson (5,894 units). The top-selling motorcycle YTD is Yamaha’s MT-07 (3,656 units), followed by the Kawasaki Z800 and ER-6, the MT-09 Tracer, R 1200 GS and Honda CB650FA. www.csiam-fr.org German motorcycle registrations +4.06 percent for first eight months German registrations - August 2016 TOTAL PTW Germany so far this year (28,083 units), with Enduro bikes the second largest sector at 23.92 percent of the German motorcycle market (21,928 units); so-called “Classically styled” bikes (Naked style models mostly) are 8,582 7,621 5,000 2016 +12.61% 14,017 10,000 2015 +8.56% 15,000 12,912 (2,326 units), Honda’s CRF 1000 ‘Africa Twin’ (2,109 units) and the BMW R nineT (1,968 units) as fifth strongest selling model so far this year. With seven models in the top 20 sellers list, it is no surprise that BMW is motorcycle sales market share leader for the first eight months of the year, in its home market, having sold 19,647 units for a 21.43 percent market share (actually down a little from the 20,132 units they sold in the first eight months of 2015). Yamaha is second with a 12.01 percent market share (11,008 units sold YTD), Honda third with 11.63 percent of the German market (10,664 units), KTM in fourth place with 9.679 percent (9,679 units) and HarleyDavidson overtaking Kawasaki for fifth spot with 10.09 percent (9,252 units). Sportsbikes have taken 30.63 percent of the new motorcycle market in UNITS The latest statistics released by the IVM, the motorcycle industry trade association in Germany, show new motorcycle registrations up by +12.61 percent in August at 8,582 units for the month – the best August market performance in Germany since before 2008. Cumulative new motorcycle registrations for the first eight months of the year are +4.06 percent at 91,670 units so far – also the best first eight-month market performance in Germany since before 2008. In total powered two-wheeler terms the market in Germany was up by +8.56 percent in August (14,017 units) and is +2.53 percent for the year-to-date at 129,507 units. The top selling model in Germany so far this year is the BMW R 1200 GS (5,779 units) followed by Yamaha’s MT-07 (2,791 units), Kawasaki’s ER-6n MOTORCYCLE RCYCLE the third most popular style of bike in Germany so far in 2016, taking 21.94 percent of the market (20,115 units), followed by “Chopper” style bikes being the fourth most popular sector (12.59 percent, 11,545 units YTD). INTERNATIONAL DEALER NEWS - OCTOBER/NOVEMBER 2016 7