International Dealer News IDN 133 October/November 2016 | Page 7
STAT ZONE
Italian motorcycle registrations +19.05 percent
for the first eight months of 2016
Italian registrations - August 2016
+22.51%
2015
2016
10,000
8,000
4,000
+28.36%
2,493
2,000
3,200
6,000
10,280
In unit number terms,
the largest market
sector in Italy in the
first eight months of
the year was the
‘Naked’ style bike
market, which, at
21,575 units, was up
by +21.39 percent
over 2015, followed by
the Enduro market
(19,571 units, +28.42
percent over 2015).
8,391
units) and are +12.15 percent
(149,270 units) for the first eight
months of the year.
The scooter market in Italy was up
by +7.92 percent for the first eight
months of the year at 89,052 units.
The top selling motorcycles in Italy
so far this year were the BMW R
1200 GS (2,914 units), the Honda
‘Africa Twin’ (2,467 units), Yamaha’s
MT-09 ‘Tracer’ (2,155), Honda’s NC
750 X (2,066 units) and Ducati’s
Scrambler 800 (1,929 units).
UNITS
The latest data released by the
Italian motorcycle industry trade
association (ANCMA, Milan) shows
new motorcycle registrations for the
first eight months of 2016 up by
+19.05 percent at 60,218 units for
the year-to-date. In August the
market was worth 3,200 new
motorcycles, +28.36 percent on low
volumes compared to the 2,493
sold in Italy in August 2015.
Total PTW registrations were
+22.51 percent in August (10,280
TOTAL
L PTW
PT
MOTORCYCLE
New motorcycle registrations in France
+2 percent January – August 2016
The latest data released by the
CSIAM, the trade association in
France that includes
representation of the motorcycle
industry, shows that new
motorcycle registrations (+125cc
models) were up by 16.7 percent
in August and are running at
+2.00 percent (107,839 units) for
the first eight months of the
year.
Moped registrations are up by
+2.8 percent YTD at an
additional 59,741 units.
The French market started to
show improvements in mid-2014
and emerged into positive
figures at the end of 2015. That
trend has continued so far in
2016, for most months, with the
1,000cc+ sector particularly
strong (in response to the
removal of the 100 bhp limit) at
+14 percent YTD and the 250cc –
500cc sector at +19 percent.
Yamaha is motorcycle market
share leader in France, having
sold 21,675 units in the first
eight months of the year,
followed by Honda (16,426
units), BMW (10,241
units), Kawasaki (9,792
units) and HarleyDavidson (5,894
units).
The top-selling
motorcycle YTD is
Yamaha’s MT-07
(3,656 units),
followed by the
Kawasaki Z800 and
ER-6, the MT-09
Tracer, R 1200 GS and
Honda CB650FA.
www.csiam-fr.org
German motorcycle registrations
+4.06 percent for first eight months
German registrations - August 2016
TOTAL PTW
Germany so far this year (28,083
units), with Enduro bikes the second
largest sector at 23.92 percent of the
German motorcycle market (21,928
units); so-called “Classically styled”
bikes (Naked style models mostly) are
8,582
7,621
5,000
2016
+12.61%
14,017
10,000
2015
+8.56%
15,000
12,912
(2,326 units), Honda’s CRF 1000
‘Africa Twin’ (2,109 units) and the
BMW R nineT (1,968 units) as fifth
strongest selling model so far this year.
With seven models in the top 20
sellers list, it is no surprise that BMW is
motorcycle sales market share leader
for the first eight months of the year, in
its home market, having sold 19,647
units for a 21.43 percent market share
(actually down a little from the 20,132
units they sold in the first eight months
of 2015).
Yamaha is second with a 12.01
percent market share (11,008 units
sold YTD), Honda third with 11.63
percent of the German market (10,664
units), KTM in fourth place with 9.679
percent (9,679 units) and HarleyDavidson overtaking Kawasaki for fifth
spot with 10.09 percent (9,252 units).
Sportsbikes have taken 30.63 percent
of the new motorcycle market in
UNITS
The latest statistics released by the
IVM, the motorcycle industry trade
association in Germany, show new
motorcycle registrations up by +12.61
percent in August at 8,582 units for
the month – the best August market
performance in Germany since before
2008.
Cumulative new motorcycle
registrations for the first eight months
of the year are +4.06 percent at
91,670 units so far – also the best first
eight-month market performance in
Germany since before 2008.
In total powered two-wheeler terms
the market in Germany was up by
+8.56 percent in August (14,017
units) and is +2.53 percent for the
year-to-date at 129,507 units.
The top selling model in Germany so
far this year is the BMW R 1200 GS
(5,779 units) followed by Yamaha’s
MT-07 (2,791 units), Kawasaki’s ER-6n
MOTORCYCLE
RCYCLE
the third most popular style of bike in
Germany so far in 2016, taking 21.94
percent of the market (20,115 units),
followed by “Chopper” style bikes
being the fourth most popular sector
(12.59 percent, 11,545 units YTD).
INTERNATIONAL DEALER NEWS - OCTOBER/NOVEMBER 2016
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