International Dealer News IDN 133 October/November 2016 - Page 19

‘ recognise motorcycling ’ s place within the overall transport system ’

strategic goals and that better reflect the specific national road safety contexts . The motorcycle industry has also taken the lead on road safety campaigns and promoted pre- and post-license training among users . This effort has been instrumental in substantially reducing the number of fatal accidents involving PTW users in the EU . Although the decrease in the number of fatal accidents is encouraging , it should not be a reason for complacency . ACEM believes that the number of fatalities amongst powered two-wheeler users can , and must , be further reduced . The industry is also a firm supporter of the EU Commission ’ s policy objective of halving the overall number of road deaths in the EU by 2020 , which began in 2010 . However , technology and innovation can only ever be one part of the integrated approach that is required to responsibly address the issue of road safety . A genuine integrated approach to road safety should also incorporate human behaviour and infrastructure .

Industry-led initiatives must be complemented by decisive public action . Decision makers should address strategic policy areas including enforcement of road traffic rules , riders ’ behaviour on the road and infrastructure design and maintenance . These areas should be addressed through inclusive policy plans at local , regional and national levels . The most sustainable route to safer motorcycling lies within taking a comprehensive approach to safety policy and practice , based on a ‘ shared responsibility ’ approach and through exploring proper linkage with ‘ command ’ transport policy . Instead of public authorities approaching motorcycling issues via thinking such as “ what do we do about the motorcycle safety problem ?”, a new approach should be pursued . This will be based around the attitude of : “ Motorcycling carries many socioeconomic benefits and is an opportunity to offer the public a further alternative to the car for commuting . What do we need to do to support motorcycling , decrease
casualties and reduce rider vulnerability ?” In order to realise this and ensure that safety is managed with an even hand and on a level playing field , the first and most important step is to recognise motorcycling ’ s place within society and the overall transport system . Indeed , the Organisation for Economic Cooperation and Development ( OECD ) firmly stated this key point in their primary recommendations from the 2008 Lillehammer safety conference . Similar conclusions were reached at an event organised by the International Motorcycle Manufacturers ’ Association during the International Transport Forum in May 2014 .
The new ACEM “ Safe ride to the future ” report sets out five primary analytics :
• An overview of the most significant industry-led initiatives in the field of road safety ( e . g . key safety technology developments , advocacy actions , “ accidentology ” research ).
• A look into the future of motorcycling – exploring the industry ’ s vision of intelligent transport systems and includes the memorandum of understanding agreed upon by ACEM members , which commits industry players to equip new vehicles with ITS features .
• An explanation as to why ACEM believes there is an urgent need for tailored policy interventions at the national level and outlines upcoming industry initiatives in this area .
• The previously mentioned European Training Quality Label , an initiative that aims at promoting high quality post-license training schemes .
• Finally , the report makes concrete policy recommendations to national and European decision-makers to improve road safety outcomes for motorcyclists across Europe .
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SAFETY IN NUMBERS

From 2000-2014 the number of fatal accidents involving PTWs in Europe declined by -44 percent from 7,612 to 4,262 .
From 2010-2014 the number of PTW riders killed in Europe decreased from 5,276 to 4,262 - a reduction of -19.2 percent .
Between 2010 and 2014 the “ motorcycle fleet ” in Europe increased by + 5.9 percent .
Between 2010 and 2014 the number of fatal moped accidents in Europe went down by -36.2 percent .
March 2014 – ACEM members adopt the Memorandum of Understanding on Intelligent Transport Systems ( ITS ).
Manufacturers will offer at least one model with ITS as standard or optional equipment by 2020 .
October 2015 – ACEM members ( Honda , Yamaha and BMW ) launch the Connected Motorcycle Consortium ( CMC ).
September 2016 – ACEM launches the European Training Quality Label .
In 2010 the EU Commission embarked on a policy to see the overall number of road deaths halved by 2020 .
The motorcycle industry supports some 165,300 jobs in the EU and an aggregated turnover of € 27 billion .
The full document ( 42 pages ) is available as a PDF download at www . acem . eu
INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2016 19
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