COMMENT: Congratulations - you are a survivor! ................................Page 4
Record year for Vespa and Moto Guzzi........................................................................................Page 6
MV Agusta deny rumours of sale......................................................................................................Page 7
ARP/MAY 2014
ISSUE #118
European motorcycle registrations PROGUIDE
up by nearly 15 percent for the first
Opti
3
two months of this year
CCORDING to the latest representing good news for dealerships as Spain (+14.8%), France (+10%), UK
registration figures it would appear that the selection of more (6.6%) and Italy (0.5%), with other
released by ACEM, the expensive machines available to European markets also experiencing
Brussels based motorcycle consumers are the primary drivers of growth – the only two exceptions being
Ireland and Rumania.
industry trade association, a total of growth at this stage.
The small cc sectors continue to be
This year 85,742 motorcycles were sold
121,478 powered two wheelers
under pressure - during the first two
(PTWs) were sold in Europe in
months of 2014 registrations fell by
January and February 2014 - an
Cumulative PTW sales
4.3 percent compared to the same
increase of 8.6 percent
16000
2014
period in 2013.This figure, however,
compared with the 111,879
14000
+8.6%
2013
represents a substantial
units sold in January and
12000
improvement compared to the
February of 2013.
10000
January results on a year-on-year
ACEM is reporting that “most of
basis (-15.2%).
the largest European markets
8000
-0.21%
ACEM say that “it is clear that
performed well on a year-to-year
6000
the small cc sectors continue to be
basis. Sales increased in key markets,
4000
the most affected by the economic
including Germany (+24.1%), Spain
2000
downturn. All key markets for small
(+8.7%), UK (+4.2%) and France
cc models contracted during the
(+1.8%). The Italian market for
JANUARY
FEBRUARY
FEBRUA
A
ARY
first two months of the year”.
PTWs, however, contracted by 3%”
Registrations in Germany
– though by the recent standards of
the Italian market this actually represents in January and February in the EU, whilst decreased by 28.5%, in Italy by 18.9%,
a better start to the year than has been 74,673 were sold during the same period in Spain by 16.1%, in France by 12% and
in the UK by 4.6%.
of the previous year.
seen there for a long time.
See also this edition's 'Comment' on
Key European markets for motorcycles
When analysed without sales of small
cc models, the motorcycle segment did have performed well during the first two Page 4, and our key markets 'StatZone'
even better – it grew by 14.8 percent months of the year. Year-on-year sales round-up (including Germany, UK,
during the first two months of the year, have increased in Germany (+47.8%), Spain, Italy) on pages 16 and 17.
STAT
ZONE
Page 22
GERMANY: JANUARY, FEBRUARY 2014
Page 18
Page 22
121,478
111,879
55,885
56,002
UNITS
A
Page 30
EXHAUST Pages 34-35
GUIDE
Pages 12-13
10,000
2014
2013
8,000
Pages 16-17
TOTA PTWs
TOTAL PTW
AL
JANUARY
MOTORCYCLES
TOTAL PTWs
6,748
4,292
5,983
2,728
1,933
3,947
2,000
2,938
4,000
9,126
UNITS
6,000
MOTORCYCLES
FEBRUARY
NEwS ROOM 6-14, 40
TRADEZONE 36
INDEX 38