Intelligent Tech Channels Issue 06 | Page 22

REGIONAL CHANNELS We believe that in the digital era, partners will need to specialise to stay ahead and differentiate themselves. Shukri Eid, Managing Director – East Region, Cisco Middle East. The top performing Cisco Tier-2 Channel Partners for 2016 were: 1. UAE Partner of the Year: Intertec Systems 2. Oman Partner of the Year: National Telephone Services Company 3. Pakistan Partner of the Year: Commtel 4. Vertical Partner of the Year: EMW 5. Emerging Partner of the Year: ISYX Technologies 6. Services Partner of the Year: Bios ME 7. Public Sector Partner of the Year: DarkMatter 8. Enterprise Partner of the Year: Smartworld 9. Commercial Partner of the Year: Intertec Systems 10. Small Business Partner of the Year: New Trend Computer Networks 11. Datacentre Partner of the Year: DarkMatter 12. Security Partner of the Year: Help AG 13. Collaboration Partner of the Year: Genome Technology Consultants 14. Enterprise Networking Partner of the Year: Omnix International 22 “Channel partners in the region are being increasingly challenged to not just meet technology milestones but also to deliver on business outcomes for their key enterprise customers as they jointly transform themselves for the realities of tomorrow. Cisco’s annual partner awards are a consolidation of the top Tier-2 partners who are able to meet both the challenges of reskilling themselves in a short window of opportunity and delivering solutions successfully for their key customers,” commented Frida Kleimert, Channel Lead – East Region, Cisco Middle East, in her address to the Tier-2 partners during the event. “We believe that in the digital era, partners will need to specialise to stay ahead and differentiate themselves. It is going to come down to how they identify in their marketplace, through unique vertical and technology skills, and the specific value they can bring to customers. We understand that our partners’ success is critical to our success and that is why we at Cisco invest heavily in the programmes and services that support them,” she continued. One of the highlights of the Tier-2 partner event was the keynote speech delivered by Mukta Arora, Group CIO at Aster Healthcare, who spoke on ‘Digital Transformation and the Opportunity Ahead’ and what, from a CIO’s perspective, is required by the partners to adopt this journey. The event also included demonstrations by both Cisco and Cisco distributors across platforms which included: • Comstor demonstrated Cisco end-to-end Security Solutions using dCloud demos • Logicom demonstrated Cisco Collaboration Solutions • Imagicle, an Ecosystem partner, demonstrated Imagicle’s integration with Cisco Collaboration • Aptec Ingram demonstrated Cisco Wireless and Connected Mobile Experiences (CMX) Solutions • At the Cisco booth, a demonstration of Cisco Hyperflex Solutions and an opportunity to ‘Ask the Expert.’ Supported by key sponsors Aptec, Logicom and Comstor, the Cisco East Region Tier-2 Partner Event 2017 brought together key channel partners from around the region to celebrate their go-to- market success and chart out future digital and smart solution strategies. Through this summit, partners were updated on the Issue 06 INTELLIGENT TECH CHANNELS