EDITOR’S COMMENT
Technology: Does it hinder
or help creativity?
Alexander Rauser, CEO of Prototype, shares with us key benefits of how technology has impacted creativity.
M
any people believe that the era
of technology has changed our
mindset in different ways. One
of the most commonly asked questions is,
has technology affected our creativity?
Technology does not suppress creativity,
in fact, technology enhances creativity.
The difference between the two is that
creativity comes from observing the world,
interpreting it and bringing us new concepts
and ideas. Whereas technology enables
us to see the world differently, accessing
information from anywhere in the world.
The truth is that technology
and creativity go hand in hand, and
complement each other, enabling us to be
more creative and productive.
Key benefits of how technology has
impacted creativity:
Innovation
Innovation happens by continuously
improving a process or product and
technology has contributed in improving
many of these. So yes, of course, technology
is changing the face of innovation. However,
as a business, it is important not to place
technology at the forefront of innovation,
since relying on technology solutions can, at
times, hinder innovation.
Emerging tools
It is important to highlight the different
tools that have emerged through
technology, such as 3D printing, digital
content creation and other forms of digital
interaction, which give us the chance to
explore new things.
Accessibility
Technology has enabled us to dream big
and, therefore, it has fuelled creativity in
many ways. There is a desire to invent and to
create and with technology we can enter new
avenues easily and connect with information
and people around the world. Technology
is a great thing that has helped us in many
ways. It is clear that, as a society, we have all
become dependent on technology; however,
this isn’t a bad thing as long as we don’t
allow it to dumb us down.
13