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ITC speaks to Mena Migally,
Regional Director Territory and
Telco Operators ME, Turkey and
North Africa, to find out how
Riverbed helps its channel partners
bring its products to market.
INCENTIVISING PARTNERS
WITH RIVERBED RISE
R
iverbed focuses on platforms for
digital experience management
and next-generation
infrastructure, including the
power of Riverbed SteelCentral, a market-
leading digital experience visibility solution
for end-to-end network, application and
end-user experience monitoring.
The company aims to help organisations
maximise digital performance, enabling them
to fully measure and monitor the digital
experience and address the most critical
network infrastructure requirements of the
government, oil and gas, financial services
and retail sectors. Riverbed’s unified and
integrated Digital Performance Platform,
Riverbed partners
with leading
technology companies.
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brings together a powerful combination of
digital experience management and next-
generation infrastructure – from the edge,
data centre to the cloud – solutions that
provide a modern IT architecture for the
digital enterprise, delivering new levels of
operational agility and accelerating business
performance and outcomes.
The platform also includes world-class
support and professional services from
Riverbed. In addition, Riverbed partners
with leading technology companies such as
Microsoft, AWS, Zscaler, Palo Alto Networks
and ServiceNow, which drives integration
and further value for customers.
ITC spoke to Mena Migally, Regional
Director Territory and Telco Operators ME,
Turkey and North Africa, to find out more
about how the company utilises its channel
partners to bring its products to market. to sell more and rewards performance in
terms of selling into new accounts and
selling our digital experience marketing
platform to encourage that evolution
from what we used to do primarily a long
time ago to now expanding into Digital
Experience Management.
And we’re working with our channel to
encourage them to sell to new accounts,
sell new solutions, and go with our new
subscription model. With that, we provide
them with business investment funds to
utilise for their own internal training, or
to buy the equipment they need to build
labs or do our marketing activities and also
enhance their bottom line when needed
as a rebate. All this has been introduced
recently from Riverbed.
Can you tell me a bit about how
your channel programme works? Covering the Middle East, Turkey and North
Africa it’s quite a bit. It’s in the hundreds
for sure. This includes both partners that
we’ve had for a long time as well as new
specialised partners that focus on different
We have introduced a new programme
called Riverbed Rise that incentivises and
works with our partners to encourage them
How many partners have you got in
the Middle East?