crime in a Los Angeles neighbourhood by
more than 55%.
The goal is to bring the same
convenience and security to the UAE
neighbourhoods. As a retailer, Sharaf DG
will retail Ring’s latest suite of smart home
security products.
INTELLIGENT TECH CHANNELS
Issue 19
Sharaf DG will
promote and retail
Ring’s innovative
home security
products and
solutions in its
stores as well as at
its innovative in-
store Solution Bar
“Innovative product companies like Ring should focus on building a
brand inside physical retail stores, which still contribute to over 92%
of all retail sales. Our Solution Bar has proven a successful marketing
media tool to many brands with a promise of at least five times return
on investment (ROI) of marketing dollars,” said Nilesh Khalkho, CEO
of Sharaf DG. “Historically, customer experience around product
discovery for startups and new vendors was limited to product videos
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