Ring works with
partners to help secure
homes in Middle East
Innovative products and solutions from Ring are helping to keep homes in
the region secure. The company is working with its partners to showcase
how it is leading the charge against threats to neighbourhood security.
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R
ing, a leader in neighbourhood
security, has announced that it has
partnered with Sharaf DG, a leading
speciality electronics retailer in the United
Arab Emirates (UAE).
As part of the collaboration, Sharaf DG
will promote and retail Ring’s innovative
home security products and solutions in
its stores as well as at its innovative in-
store Solution Bar, giving customers the
opportunity to experience the Ring products
first hand and to learn about its features and
benefits via demos.
Mohammad Meraj Hoda, Vice President
of Business Development – Middle East and
Africa at Ring, said: “Ring believes in keeping
homes and communities safe rather than
just comfortable and we hope to change the
way homeowners view security by keeping
an eye on their family and property, even
when they can’t.
“Ring re-imagined the doorbell so
consumers could respond – using a
smartphone – to someone at their front door
from anyplace, anytime while simplifying
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the technology with the combination of app,
cloud and security hardware.
“Sharaf DG is a trusted and reputed
retailer with a wide store footprint and
customer reach in the UAE with well-
executed experience zones and trained staff
and we are confident of their capabilities in
best in class retail execution for Ring’s range
of the products and solutions.”
Ring has evolved as a leading brand in
the home security space and its products
have been hailed as a dependable second set
of eyes and ears to deter would-be thieves
from entering homes and communities.
Following a pilot programme with the Los
Angeles Police Department in the US, within
six months it was proven that Ring’s Video
Doorbell, which provides a live view of any
doorway and includes adjustable motion
sensors and night vision, was able to reduce