MARKET MOVEMENT
Redline Comms
signs regional
partnership
agreements with
SOCIUS, IT Max
Global
Redline Communications, a global
provider of wide-area wireless networks
for challenging applications and
locations, has signed a partnership
agreement with SOCIUS Group to
develop the infrastructure to expand into
new sectors including communications
packages for venues like golf courses,
marinas and construction sites.
SOCIUS Group will focus on
establishing Redline’s presence in
the UAE market with a specific focus
around golf courses, sports venues,
marinas and construction sites. The
company plans to scale the business
through 2018 into the other GCC
countries and then identify wider
opportunities within EMEA.
SOCIUS Group is a strategic business
development company that helps
and supports the growth of its clients
within the MENA region. As part of the
agreement with Redline, the company will
identify new channels and facilitate sales
through a strategic go-to-market plan.
Earlier in October, Redline
Communications also signed a
distribution agreement with IT Max Global
to offer its complete range of mission
critical communications solutions across
Africa. IT Max Global helps customers
design, plan, integrate, deploy, and
service all IT and Telecom environments,
from physical to virtual and cloud.
IT Max will be recruiting and
developing channel partners in Africa to
create a sustainable channel network for
Redline and address the needs of several
sectors including service providers and
telecoms, organisations building and
working on smart city, public safety,
projects as well as the enterprise sector
addressing the digital divide.
56
Distributors Asma, Acme, Mitsumi, Shift, Al Falak
confirm participation at Distree EMEA 2018
Distree Events has opened distributor
registration for Distree Europe, Middle
East and Africa 2018, which takes place
in Monaco from February 6–9th. Distree
EMEA is a premium hosted buyer event,
giving consumer technology brands access
to an invited channel audience of 400
consumer technology distributors from 60-
plus countries within the EMEA region.
Asma Group, Acme Distribution, Mitsumi
Distribution, Shift Electronics, Al Falak
Electronics, are early registrants at Distree
Europe, Middle East and Africa 2018.
As a premium hosted buyer
event, the 16th annual Distree
EMEA will gather together senior
executives and purchase directors
from the region’s most influential
consumer technology distributors.
Exhibitors at Distree EMEA can
pre-schedule a personalised
agenda of one-on-one meetings
with distributors, allowing them
to research and meet the channel partners
most suited to their business needs.
All existing distributors on the Distree
EMEA database have been verified and
updated by an international team of
expert recruiters. Hosted buyer invites
have now been sent to all distributors that
meet the minimum criteria set by Distree
Events. All applications for hosted buyer
places are subject to careful evaluation
to assess the relevance and suitability of
distributors for the event.
Joint hybrid cloud offering from Cisco
and Google Cloud
Cisco and Google Cloud announced a
partnership to deliver a hybrid cloud
solution that helps customers maximise
their investments across cloud and on-
premises environments. The companies
will provide a unique and open hybrid
cloud offering that enables applications
and services to be deployed, managed and
secured across on-premises environments
and Google Cloud Platform. The solution
delivers cloud, speed and scale, with
enterprise-class security. The offering
provides enterprises with a way to run,
secure and monitor workloads, thus
enabling them to optimise their existing
investments, plan their cloud migration
at their own pace and avoid vendor lock
in. Companies can now develop new
applications in the cloud or on
premises, consistently using the
same developer tools, run time, and
production environment.
The joint Cisco and Google Cloud
hybrid solution helps developers leverage
managed Kubernetes, GCP Service
Catalog, Cisco networking and security,
and Istio authentication and service
mesh monitoring. Enterprise application
developers can securely access cloud APIs,
and cloud developers can securely access
enterprise APIs and on-premises resources.
The solution will be available to a limited
number of customers during the first part
of 2018, with planned general availability
later in the year.
Issue 13
INTELLIGENT TECH CHANNELS