FUTURE TECHNOLOGY
Mohammed Al Tamimi, Middle East Regional
Director, Rubrik.
development, enablement, technical
resources and support.
Rubrik will also work closely with its
value-added distributors and strategic
partners to increase their ability to win
new enterprise customers. Rubrik will
support them in setting up sales and
marketing strategies, and plans to install a
growing and repeating customer business
for them. The goal is to build great joint
initiatives and accelerate growth in the
region together with them.
Rubrik expects its value-added
distributors to conduct regular
enablement of partners, conduct seminars
and events, offer proof of concepts and
technical enablement. “We decided
to partner with Exclusive Networks
across the region for its added value
skills, especially in the enterprise area,
datacentres and cloud. Also, its strong
reach to top system integrators in the
region,” elaborates Al Tamimi on Rubrik’s
value-added distribution partnership with
Exclusive Networks.
Al Tamimi points out that regional
channel partners have their share of
strengths and weakness. “They are all keen
on having the best customer experience
and selling what they see as the best.
However, they have one generic weakness,
which is the inability to change from old
to new. This takes time with partners and
sometimes with customers as well.”
Rubrik has moved rapidly from a
position of having nil partners onboard
to reaching its present position of 20
strategic partners across the Gulf,
Levant and Egypt. Al Tamimi is signing-
on strategic long-term partnerships
with system integrators who are early
adopters and have the courage to bring
in the latest technologies to this market.
Another channel partner qualification
trait for Al Tamimi are those system
integrators who understand the software-
defined datacentre and hyper-converged
datacentre go-to-market success story.
Rubrik is also actively working with
service providers in the UAE, Saudi
Arabia, Kuwait and Bahrain to integrate
with in-country, private and public cloud
offerings. In the last 11 months, Rubrik
has co-staged 15 events across the region,
including the recent Gitex 2017. Al Tamimi
remarks that further announcements of
vendor alliance partnerships are around
the corner.
Use cases
Organisations needs to move from
legacy infrastructure and operation
management to the modern software-
defined datacentres with software-defined
backup. It is all about automation and
orchestration to be able to offer a good
experience to end users and therefore to
their customers.
What Rubrik hears from CIOs is
resistance from within the organisation
due to fear of change. While the vision may
be there, the way to achieve it is missing.
Legacy technologies are one of the
biggest challenges with inflexibility and
complexity due to migration from 10 to
20-year old technologies to a new concept.
Smart Cities is about simplifying
people’s lives through automation and
having a sustainable flexible infrastructure
that will serve the needs of today and
the future. This is what Rubrik brings
to organisations, including flexibility,
automation and scale-out architecture.
PRODUCT PORTFOLIO
Rubrik delivers application
availability with data protection,
search, analytics, archival and copy
data management. Hybrid cloud
enterprises benefit from Rubrik’s
Cloud Data Management platform
with simplicity, instant data
access, app-mobility, policy-driven
automation, ransomware protection
and analytics at scale. The enabling
technologies include Next Generation
data protection; hybrid cloud
integration; software-defined backup
for software defined datacentres;
and in-country private cloud through
partnerships with service providers.
With the latest 4.1 release, Rubrik
delivers a complete enterprise data
management platform for Microsoft
applications. Version 4.1 introduces
support for Microsoft Azure Stack
and CloudOn for Microsoft Azure to
recover and instantiate applications
in the cloud. The latest release
broadens support to all government
infrastructure offerings from Amazon
Web Services, including advanced
secure services like Commercial
Cloud Services.
Rubrik is about cloud data
management. It is a native-cloud
ready solution that is fully integrated
with public cloud providers. Rubrik
will also shortly announce its in-
country private cloud that will offer
Backup-as-a-Service, DR-as-a-Service
and Archival-as-a-Service on scale-
out architecture.
Rubrik is not a security company
but uses native immutability to fight
ransomware. It is able to recover from
ransomware with no data loss through
immutable backups built into the
platform. It can resume business within
minutes of an attack. It can instantly
search and recover files to any point-
in-time, on-premises or in the cloud.
It offers multi-layered data security by
encrypting data at-rest or in-transit and
assigning granular permissions over
data at a platform level.
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