INDUSTRY INTELLIGENCE POWERED BY THE DCA
standards which
are deemed
important
to ensure
efficiency,
repeatable
quality,
consistent
service delivery or consumer confidence,
especially for anyone new to an industry.
Membership in a trade association can be a
vital link to learning about these practices
and performing the best work possible.
The fast pace of technology and market
competition means that best practices are
constantly updating and changing.
Exchange of ideas Not only do members
have access to information about updates
in a sector or industry, they can also play
a large role in determining changes. Trade
associations provide a forum for members
to share ideas and develop new ways
to improve their industry through the
creation of SIGs (Special Interest Groups)
or by collaborating on R&D projects.
Access to this kind of collaboration
is normally open to all members, this
allows for more experienced members
to help newer members grow and it also
provides the opportunity for all members
to share innovative ideas that can help
the whole sector.
Steve Hone, CEO, DCA
either by a trade association or written
by the members themselves. Published
content is normally reviewed by the trade
association to ensure a balanced impartial
view is maintained. Often copy space
secured by trade associations is only
available to members.
Relationships Aside from the
professional benefits that are available
through trade associations, they also
provide an opportunity for members
to connect to other associations.
Trade associations tend to be very well
connected and often work together on
joint initiatives either directly or indirectly
connected to their specific area of
focus. These strategic alliances provide
members with valuable insight and further
collaborative opportunities.
Sustainability There are virtually no
industries that do not have a skills
shortage issue. Be that nursing to
construction, plumbing to teaching –
most sectors face the same challenges.
Trade associations can play a vital role in
bringing stakeholders together to address
this issue through collaboration and to
ensure their sector has the visibility it
needs to help facilitate a sustainable
skilled workforce to meet future demand.
These are just some of the most common
benefits of membership in all trade
associations, and there are many others
that are specific to each industry or
business. No matter the nature of the
industry, trade associations give their
members many advantages in a fast-
paced, competitive world.
Joining the Data Centre Alliance
Organisations join the Data Centre
Alliance (DCA) Trade Association for a
variety of reasons. For some it’s purely
brand association, for others it’s for the PR
and networking opportunities. Whatever
your primary reason for wanting to join
the DCA, if membership is actively used
it will bring many benefits. It’s important
that the DCA is not seen as a sales/lead
generation organisation, however we
can provide guidance if this is what you
are seeking.
The DCA can assist you with brand
elevation and promotion through a variety
of activities. To get the maximum benefits
out of DCA membership we encourage our
members to become proactively engaged,
this brings a greater awareness of both
your brand and the products/services you
offer – all helping to drive new business.
If you are considering joining the Data
Centre Trade Association as a Corporate
Partner, International Partner or are just
keen to understand how the DCA can start
working with you then pick up the phone
as we are always happy to help.
Contact the DCA on +44 (0)845 873 4587,
[email protected] or visit dca-global.org ◊
Business never comes to those that stand still or hide.
Best practices/standards Any line of
work has a specific set of best practices /
www.intelligentdatacentres.com
Issue 03
23