INDUSTRY INTELLIGENCE POWERED BY THE DCA
Continued education and personal development are
crucial in rising to the top of any industry.
crucial in rising to the top of any industry.
If your company is already a leader in the
field, education is key to remaining at the
top. This is especially true in any industry
that involves a high level of expertise or
technology, which almost all do in the
fast-paced modern world. Most trade
associations regularly hold or support
events, seminars, workshops, webinars
and training classes that help members
to learn and grow in their profession. Even
outside of official events, members have
opportunities to access third party training
courses allowing them to gain knowledge
and share experience.
Recognition In addition to providing
access to training and education, trade
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associations provide recognition for the
contributions an organisation makes to
an industry. These endorsements and
validations provide a level of prestige
and credibility in the minds of clients and
customers – which is invaluable for an
organisation’s reputation.
Influence One of the key benefits of
joining any trade association is the ability
to support the mission of the organisation
and possibly influence legislation/policy
that affect an industry or sector. The
combined resources of the members of
an association are often used to lobby
policy makers and sway public opinion
more positively towards the goals of an
association than any one organisation can
hope to achieve, irrespective of its size.
With an increased level of government
regulation in many industries, this is an
effective way for industries to achieve
their aims.
Insight Membership in a trade association
means immediate access to news or
developments that involve your business
and industry. A trade association allows
you to not only find news but also
disseminate your company’s news. Trade
associations often provide newsletters,
email updates and informative resources
that help members stay on top of recent
developments in their field through social
media channels.
Promotion Some of the best trade
associations publish informative
content in regular journals and trade
magazines, helping their members
to reach their target audience and
addressing key issues/ topics at the
relevant time. Content can take the
form of articles, updates, whitepapers
and/or case studies which are authored
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