Intelligent Data Centres Issue 3 - Page 22

INDUSTRY INTELLIGENCE POWERED BY THE DCA Continued education and personal development are crucial in rising to the top of any industry. crucial in rising to the top of any industry. If your company is already a leader in the field, education is key to remaining at the top. This is especially true in any industry that involves a high level of expertise or technology, which almost all do in the fast-paced modern world. Most trade associations regularly hold or support events, seminars, workshops, webinars and training classes that help members to learn and grow in their profession. Even outside of official events, members have opportunities to access third party training courses allowing them to gain knowledge and share experience. Recognition In addition to providing access to training and education, trade 22 Issue 03 associations provide recognition for the contributions an organisation makes to an industry. These endorsements and validations provide a level of prestige and credibility in the minds of clients and customers – which is invaluable for an organisation’s reputation. Influence One of the key benefits of joining any trade association is the ability to support the mission of the organisation and possibly influence legislation/policy that affect an industry or sector. The combined resources of the members of an association are often used to lobby policy makers and sway public opinion more positively towards the goals of an association than any one organisation can hope to achieve, irrespective of its size. With an increased level of government regulation in many industries, this is an effective way for industries to achieve their aims. Insight Membership in a trade association means immediate access to news or developments that involve your business and industry. A trade association allows you to not only find news but also disseminate your company’s news. Trade associations often provide newsletters, email updates and informative resources that help members stay on top of recent developments in their field through social media channels. Promotion Some of the best trade associations publish informative content in regular journals and trade magazines, helping their members to reach their target audience and addressing key issues/ topics at the relevant time. Content can take the form of articles, updates, whitepapers and/or case studies which are authored