Intelligent CISO Issue 04 | Page 45

industry unlocked all about the long-term impact to their brand. In the online world of today trust is the new currency for businesses. Especially in retail, security can’t be ignored – it is among the most attacked verticals Akamai sees. In the first week of July 2018 alone the Akamai Intelligent Platform witnessed 29.767.361 attacks on retail companies, more than four million attacks per day. 21.767.356 of these attacks were SQL injection attacks. SQL injection attacks allow attackers to spoof identity, tamper with existing data, cause repudiation issues such as voiding transactions or changing balances, allow the complete disclosure of all data on the system, destroy the data or make it otherwise unavailable and become administrators of the database server. To gain and maintain the trust of their customers, an online retailer needs to identify security risks and threats and www.intelligentciso.com | Issue 04 A total of 70% of consumers want to be assured that their financial and personal information is safe yet only 44% of retailers are actively informing them. protect their products and services from vulnerabilities and threats in real-time, without compromising on the user experience. In my view online retailers should use security more as a business driver. Data privacy initiatives like GDPR in the EU and the numerous headlines about website data breaches makes consumers warier about their digital entity. Customers therefore use trust as decision criteria in their buying process. A retailer with strong cybersecurity measures and clear security and privacy messaging will therefore have a competitive advantage. Laurance Dine, Managing Principal, Investigative Response at Verizon Retailers are under constant pressure from cybercriminals that know that there are rich pickings to be made by stealing customer data and payment card information. Perhaps unsurprisingly, Verizon’s 2018 Data Breach Investigations Report found that payment card skimmers were one of the biggest cyberthreats that retailers face – alongside denial of service and 45