FINAL WORD
TWO YEARS AGO,
WHATSAPP, THE
WORLD’S LARGEST
MESSAGING APP, WAS
DOWN FOR ABOUT
THREE AND A HALF
HOURS. THE COST OF
THIS OUTAGE WAS
REALLY DRAMATIC.
Even Internet giant Google hasn’t been able to steer
clear of unexpected downtime. In August 2015, a
lightning bolt struck electrical equipment used by its
data centre in Belgium. This incident caused 12 hours
of downtime and was a big inconvenience for its users.
To take unexpected outages in your stride, give users
the experience they demand and deliver services
continuously, global brands are changing their entire
data protection strategy.
Mohamad Rizk, Manager System Engineers,
Middle East at Veeam
more than half (57 per cent) of regional enterprises see a
loss of customer confidence and 48 per cent experienced
damage to brand integrity, which affect both brand
reputation and customer retention.
Looking at internal implications, nearly half of respondents
(43 per cent) see diminished employee confidence and 30
per cent have experienced a diversion of project resources to
‘clean up’ the mess. 48 per cent say the impact is reduced
stock price, which along with loss in customer confidence is
their biggest concern.
Two years ago, WhatsApp, the world’s largest messaging
app, was down for about three and a half hours. The cost
of this outage was really dramatic. On that day alone its
competitor, Telegram, reported as many as 1.8 million new
downloads with 4.95 million coming the day after.
www.intelligentcio.com
Legacy backup software just can’t get the job done
anymore, with enterprises shifting to modern availability
solutions which provide the required level of protection,
availability, technology integration and help to reduce
cost and complexity.
Lessons from the Fortune 500 companies clearly show
how investments in an integrated data availability
solution together with virtualisation, modern storage
systems and cloud technologies help to increase
customer satisfaction rates.
It’s not easy to keep customers around in today’s highly
competitive market, but it’s even more difficult to meet
their expectations and keep them satisfied. Digital
transformation is making companies rethink the role of
IT in their business and dictates the need to adopt and
properly balance modern technologies and solutions for
the benefit of the business.
Your investment in IT today will pay out for your
brand loyalty tomorrow. If you want to provide
better customer experience and get higher customer
satisfaction rates, your business should be Always-On
with its applications and have services always available
– 24/7/365. ¡
INTELLIGENTCIO
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