INDUSTRY WATCH
TECH PLATFORMS TO
IMPROVE CUSTOMER
SATISFACTION
Using technology to improve the customer experience,
both for consumer and business clients, has become an
important thrust behind the emergence of new platforms.
Managing how companies interact with their customers is
an important consideration for CIOs looking to improve both
satisfaction and their own profitability. We look at three
projects that seek to help businesses improve the customer
experience, increase revenue and enhance efficiency. A
happy customer is good for business it seems.
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INTELLIGENTCIO
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