INTELLIGENT BRANDS // Mobile Technology
“Our study sample
was heavily populated
by companies in
industrial and machine
manufacturing and
industrial automation.”
“Our study sample was heavily
populated by companies in industrial
and machine manufacturing and
industrial automation,” said Steve
Andrew of IFS.
“Because product revenue growth may
not be sufficient to meet corporate goals,
companies will face pressure to monetise
services delivered after the sale.
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•
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“This requires not only enterprise
than twice as likely to access their software from a mobile device than
software with a strong mobility
those who said their software did a poor job of preparing them for digital
component, but the overall agility to
transformation. There is a relationship between enterprise mobility and
handle digital transformation as they
readiness for digital transformation.
extend their revenue profile over the
lifecycle of the durable assets they sell.”
For almost 70% of respondents, increasing mobile access to enterprise
software may be an immediate digital transformation opportunity. Only
Rick Veague, Chief Technology Officer
31% of respondents said they access enterprise software through a
for IFS, said: “Mobile is the most
mobile device.
obvious manifestation of digital
transformation. It is not the only one
or, for that matter, the most important
While tablet computers were the device most frequently used to access
one. But when people use enterprise
various types of enterprise software, only 17% of respondents said their
software from a mobile device, it
entire enterprise suite was accessible by tablets and other
indicates that the system is the
touchscreen devices.
lifeblood of the business.
Poor mobile access and the resulting lack of readiness for digital
“Your employees can connect into
transformation can prevent companies from establishing service-
those core processes and participate
focused business models. Respondents, mostly in complex and industrial
manufacturing, were as much as 22% more likely to engage in business
even if they are not sitting at their
models like aftermarket service, field service management or depot repair
desk. If you cannot do this, you will
if they said their enterprise software did a good job of preparing them for
struggle with anything in digital
digital transformation.
transformation.” ¡
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